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As opposed to more traditional advertising and marketing methods (like radio spots, print ads or television commercials), social media marketing campaigns allow brands to interact and engage with a highly targeted audience, and then measure the results of that campaign in incredible detail via social media analytics.
Jun 24, 2021 · Social media campaign examples to inspire your social strategy. by Jenn Chen. June 24, 2021. 7 minutes. Social media marketing campaigns are more important than ever. According to The Harris Poll conducted in 2021, 43% of consumers used social media to discover new brands and 36% used social media to purchase products or services.
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- Getty Museum’s #GettyMuseumChallenge. The Getty Museum launched the #GettyMuseumChallenge in March 2020 on Facebook, Instagram, and Twitter. The goal was for participants to recreate their favorite piece of artwork using three household items.
- Apple’s #ShotOniPhone. Apple has run multiple #ShotOniPhone campaigns over the years. In 2022, the campaign was designed to promote the iPhone 13 Pro and iPhone 13 Pro Max.
- Spotify Wrapped. Spotify Wrapped is another example of a brand campaign used year after year. Every December, Spotify users receive personalized statistics and insights based on their listening data regarding the genres, tracks, and artists they listened to the most.
- Dove’s Project #ShowUs. For the Project #ShowUs campaign, Dove partnered with the Girl gaze community and Getty Images to create a collection of more than 10,000 images that, “offer a more inclusive vision of beauty for all media and advertisers to use.”
Oct 1, 2019 · A social media campaign is a business’s coordinated marketing effort to reinforce information (about a brand, product, or service) using at least one social media platform. These campaigns are strategically focused, have measurable outcomes, and influence social media followers to feel or act in a certain way.
- Kristen Baker
- Warner Bros. Barbie. Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.
- Dove’s Real Beauty. Back in 2004, Dove launched the Dove Campaign for Real Beauty, a first-ever campaign to post a diverse range of regular women on its marketing materials instead of models.
- Apple’s #ShotOniPhone. Apple’s #ShotOniPhone is a long-running campaign that combines UGC with out-of-home advertising. iPhone users can hashtag social media content for the chance to have their photo featured on an Apple billboard.
- Spotify Wrapped. Spotify Wrapped is an annual wrap-up of users’ most-listened-to music and podcasts. It’s personalized, in-app data built for sharing as an Instagram Story.
Feb 18, 2021 · 3 1. Apple: Shot on iPhone. Key Takeaway: Encourage User-Generated Content. 4 2. Dove: Project #ShowUs. Key Takeaway: Voice Your Values. 5 3. MoonPie: Super Bowl Commercial. Key Takeaway: Develop a Unique Brand Voice. 6 4. Friskies and BuzzFeed: Dear Kitten. Key Takeaway: Create Entertaining, Share-Worthy Content. 7 5. Casper: Sleep Channel.
Mar 18, 2024 · How to run a successful social media campaign. 4 creative social media campaign examples to inspire you in 2024. How to create KPIs and benchmarks for a social media campaign. 20 factors the most successful social media campaigns have in common.
