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Aug 3, 2023 · A social media calendar is a detailed overview of your upcoming social media posts, organized by date and time. It can take the form of a document, spreadsheet, or interactive dashboard. Social marketers use content calendars to plan posts, manage campaigns, and review ongoing strategies.
- HubSpot's Downloadable Template for Excel. Content Calendar. Download This Template. Marketers might already use Excel for different types of reports and data analysis in their roles, but it's a highly useful tool for social media content calendar organization, too.
- Google Drive. Content Calendar and Asset Organization. Google Drive has several helpful features that make it easy for social media marketers to build out an effective content calendar.
- Loomly. Content Planning, Creation, Publishing, and Calendar. If you want more mileage out of a content calendar than publishing dates, you can turn to an all-in-one content planning and publishing platform such as Loomly.
- Trello. Task Management and Content Calendar. Trello is another organizational tool that's highly effective for team collaboration. Trello also offers a full calendar view (shown above) which makes it easy to visualize what content is going out, and when.
Feb 17, 2024 · Learn how to plan, organize, and optimize your social media posts with a content calendar. Follow a six-step guide and use a free template to get started.
- Conduct a social media audit. Starting without a social media audit is like starting a trip around the world without your passport. You’ll get to the border or to the airport, but you won’t be allowed to move further.
- Choose the right channels for your strategy. Deciding which channels are best for your social presence can be tricky — you only have 24 hours a day, and you need to invest this time and energy wisely.
- Decide what to include in your social media calendar. Content calendar inputs for your posting strategy can be bottomless. The most important aspect is to find balance between what your audience wants to see and what you want to promote.
- Collaborate with your team. If you’re a lone social media marketer, then you might be able to manage the content on your own, at least to some extent.
- Conduct a social media audit. Before creating your social media content calendar, you need to conduct a social media audit of past content to evaluate your current online presence.
- Use a social media calendar template. Create a social media content calendar template to stay organized, streamline workflows, improve collaboration and track metrics.
- Select your social media channels and content types. Now that you’ve completed an audit and created a social media content calendar template, you’re ready choose the channels and type of content you want to post.
- Define a social media calendar posting schedule. Once you have an idea of the types of content you’re going to post, you’ll need to create a posting schedule to help keep track of ideal times for publishing.
May 12, 2024 · 1. Buffer social media calendar. 2. Social media calendar template with the best times to post. 3. Simple weekly social media calendar template. 4. Simple monthly social media calendar template. 5.
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Nov 16, 2023 · A social media content calendar is a calendar you create to organize, plan, and schedule content across platforms. This could include Instagram, Facebook, Twitter, Pinterest, TikTok, LinkedIn, YouTube, and more. There’s a few different ways to create content calendars:
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related to: examples of social media content calendarsUse this free tool to build a custom social media content calendar for your team. Create a remarkable social media plan your business is proud of.
Enhance social media workflows with Planable. Effortlessly collaborate on all content. Try Planable for free | Collaborate with your team and clients & create amazing content
