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FLAMIN' HOT is the inspiring true story of Richard Montañez (Jesse Garcia) who as a Frito Lay janitor disrupted the food industry by channeling his Mexican American heritage to turn Flamin'...
- (127)
- Eva Longoria
- PG-13
- Jesse Garcia
Jun 8, 2023 · Flamin’ Hot Rated PG-13 for some strong language, and drug talk. Running time: 1 hour 39 minutes. Watch on Disney+ and Hulu.
Jun 9, 2023 · “Flamin’ Hot,” a crowd-pleasing, chips-to-riches story, marks Eva Longoria’s directorial debut with a movie inspired by the feel-good tale of a Frito-Lay janitor who rose into the ...
- 2 min
- A colorful, pleasant biopic that lacks spice, but still serves as a tasty snack.
- What's your favorite Cheeto flavor?
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- Verdict
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By Rafael Motamayor
Posted: Mar 22, 2023 8:08 pm
Flamin' Hot does not revolutionize the biopic, nor does it reveal anything particularly biting or insightful about the creation of the groundbreaking and beloved snack from which it draws its name. But what it does offer is a crowd-pleasing story of perseverance, a celebration of Chicano culture, and a rather funny story with an unreliable narrator that plays out like a feature-length version of Michael Peña's Luis narrating gossip in the Ant-Man movies.
Eva Longoria's feature directorial debut deals primarily with two moments in history: first the Chicano movement of the '60s and '70s, as Mexican-Americans fought back against systemic racism and oppression with a movement that celebrated their culture and identity in the open. It’s tackled with a solemn eye that celebrates how far Latinos have come in America while condemning the systemic oppression that still plagues the community. Then, Longoria takes what can be a boring subject – the Snack Wars of the 1990s, where manufacturers struggled with slumping sales in a post-Reagan recession and innovation became key – and makes it fun.
Smack in the middle of these two events we find Richard Montañez (Jessie Garcia), one of 10 siblings raised in a migrant labor camp in California where he faces a lack of opportunity, racist bullies at school, and police discrimination on the daily.
Flamin' Hot plays kind of like a comedic Latino Goodfellas.
Crunchy
Flamin' Hot
Crunchy XXTRA Flamin' Hot
Flavor Shots Flamin' Hot Asteroids
Flamin' Hot Chipotle Ranch
Cheddar Jalapeno
This is where Flamin’ Hot truly shines: its constant shifting of tones and hilarious fantasy sequences. Longoria uses Richard's narration in a Drunk History manner, showing us a group of actors (mostly businessmen in meetings) acting out what he narrates. This serves two purposes: First, it makes comedy out of dull corporate meetings, as Richard explains the inner dealings of the Frito-Lay company at the time and how it allowed for his success story. But the second purpose is that these scenes paint him as an unreliable narrator, one that gets too excited about his own story, commenting on how his wife always says he exaggerates certain bits. Aided by some fantastic editing and the use of quick cuts, these scenes are the highlight of Flamin’ Hot.
Likewise, Annie Gonzalez's performance adds enough to the character of Judy to give what is a typical supporting wife enough depth and nuance to stand out. She is the rock that supports the entire story, the brains of the operation who wouldn't just sit around waiting for Richard to accomplish something – she is already 10 steps ahead of him. Plus, her no-nonsense attitude when dealing with injustices and naysayers seems designed to instantly bring about cheers in theaters.
Flamin' Hot is not the complex story of the making of the titular snack, nor a deep exploration of Richard Montañez’s life story, but it is nevertheless a feel-good, crowd-pleasing tale of perseverance. Director Eva Longoria crafts a celebration of Chicano culture, one that uses the comedic chops of its lead actor to deliver hilarious narration tha...
Flamin' Hot is a movie about Richard Montañez, the janitor who created the spicy snack for Frito-Lay in the 1990s. It's a feel-good story of perseverance and Chicano culture, with humor and colorful cinematography.
Jun 9, 2023 · Truth or fiction, Flamin' Hot is a charming romp that boasts a celebration of family, innovation, and moxie. However, for all its energy, the film's exploration of the American dream — and the...
- 2 min
- Kristy Puchko
Jun 9, 2023 · Eva Longoria's feature directing debut has a talented cast in an enjoyable crowd-pleaser based on Richard Montañez's claims of creating Flamin' Hot Cheetos.
Mar 11, 2023 · Eva Longoria makes her feature directorial debut with 'Flamin' Hot, the true-life tale about the janitor who invented Flamin' Hot Cheetos.
