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Jan 23, 2024 · An email marketing campaign is a scheduled series of emails used to nurture leads and current customers to encourage engagement and increase sales. Each individual email leads to a specific call-to-action, i.e. getting users to sign up, book a call, continue reading, or add a product to their cart.
- Email Segmentation
30 Ways to Segment Your Email List for More Targeted Email...
- Email Marketing Campaigns
Email Marketing Stats for B2C. 50% of B2C marketers say...
- Email Segmentation
- What Is Email Marketing For Educational Institutions?
- 5 Reasons Why You Should Use Email Marketing For Higher Education
- 3 Ways to Build An Email List For Higher Education Institutions
- 3 Tips to Apply When Doing Higher Education Email Marketing
- 11 Best Email Strategies For Educational Institutions
- Choose A Higher Education Email Marketing Software
- Conclusion
Email marketing for educational institutions is setting up email strategies and delivering targeted and personalized emails to your university students, prospective students, alumni, and partners. Email is among the best performing channels for strategic marketing for educational institutions. It helps you personalize students’ experiences based on...
Every marketing project begins with a ‘why.’ Universities use email marketing for specific reasons. Here are some of the most common ones:
When starting a higher education email marketing strategy, your first step is to build an email list of prospective students. Here are the 3 best ways to build an email list for higher education institutions.
1. Segment your audience
Email segmentation is a must-have email marketing technique for educational institutions. It consists of organizing your contacts into different groups to deliver personalized emails. 1. Contact data for students: Prospective students, students, alumni, etc. 2. Administrative data: Teachers, staff, departments, directors, etc. You can segment your institution’s’ email lists based on every field you hold on the contacts in your database, including: 1. Studies data: Courses, seniority, grades,...
2. Personalize your email campaigns
Email personalization is the process of using your contacts’ personal information to produce more targeted emails. It gives an individual more personal treatment to your prospective students’ and students. Which, by the end, increases email engagement and overall email marketing performance. Email personalization is how you translate the data you have on your contact into messages that resonate with them. You can use simple email personalization to display information about your contacts in y...
3. Optimize emails for mobile
According to HubSpot, 35% of business professionals check email on a mobile device. 73% of millennials prefer communications to come via email. And when doing email marketing for educational institutions, you’re targeting millennials. And there’s no secret on how the generation Z is attached to mobile devices. Here are seven tips to consider when designing your responsive email: 1. Use a short subject line. 2. Add an email preheader. 3. Write brief and straightforward content. 4. Break up the...
When doing higher education email marketing, it is essential to think of how you will manage students’ enrollment and maintain their engagement. Here are 11 higher education email strategies along with examples that you can learn from.
Your institution’s email marketing success partially depends on choosing the right email software. To help you decide, here are three higher education email marketing software to use.
Educators and educational institutions can achieve a lot by applying the tips and examples covered above. It helps develop relationships with students, facilitate new students’ onboarding, and communicate effectively. Now the ball is in your court. You’ve seen examples, tips, and what software to use for your higher education email marketing. Now y...
Finding the right students requires the right technology. You need tools that can help you collect data to create personas, track user journeys, and create personalized email marketing content. Salesforce for Higher Education can help by giving you a 360-degree view of current students and prospects.
December 5, 2023. I’ve covered the importance of email marketing for countless industries, but what about higher education? I’m about to show you the ins and outs of utilizing this amazing digital marketing tactic to court prospective students!
Oct 31, 2023 · Email marketing can help schools to: Boost enrollment; Build strong relationships with prospects; Elevate school brand; Increase student retention; Email marketing also yields a high return on investment (ROI): For every $1, schools can expect to receive up to $44 in return. Standout with compelling content
4 Tips for creating effective email marketing campaigns in higher ed. Optimizing emails for engagement is the ultimate goal for any email marketing strategy, and it should be a top priority for colleges and universities who have to reach and engage a wide variety of readers. All email campaigns should include: Scannable content for quick, easy ...
May 1, 2023 · Here are some examples: Increasing enrollment. Email marketing is an effective way for schools to communicate with prospective students and parents. You can provide them with important details about the school’s schedule and programs while simplifying the application process. Source: Finalsite. Retaining current students.
