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  1. Nov 29, 2023 · X is one of the most popular social media platforms, with over 300 million active monthly users. For small businesses looking to expand their reach online, X offers a unique opportunity to build brand awareness, connect with customers, drive website traffic , and even make sales.

  2. Feb 12, 2021 · SUMMARY. What is X Marketing? How Can X Marketing Benefit My Business? What is an X Marketing Strategy and How Can it Benefit My Business? How to Create an X Marketing Strategy? Run an Audit on Your X Account. Embrace a Brand Voice. Utilize Hashtags for X Marketing. Determine the Best Times to Post on X. Schedule Your X's to Save Time.

    • What Are Social Media Graphics?
    • 8 Tips For Creating Simple and Effective Social Media Graphics
    • Examples of Social Media Graphics to Learn from
    • Helpful Social Media Graphics Tools

    Social media graphics are pieces of visual content that are shared via social networks. This can include Instagram Stories, Facebook photos, TikTok videos, Twitter gifs, Pinterest pins, LinkedIn infographics, and more. Other visual formats included under the ‘social media graphics’ umbrella include cover art, typographic images, digital posters, an...

    Use the correct dimensions

    If you upload an image or video with the incorrect aspect ratio, it’s going to get stretched, cropped, or squished out of proportion. Not a good look. Avoid the humiliation of an awkward re-size or auto-crop by tailoring your content according to each platform’s unique specifications. We’ve even assembled a social media image size guideto help you. How convenient! And no matter the dimensions, make sure to always aim for the highest possible image quality. That includes pixels and resolution....

    Follow accessibility guidelines

    While social media accessibility isn’t technically a requirement under Web Content Accessibility Guidelines (WCGA)’s latest compliance standards, it’s just good marketing practice to make content that everyone can enjoy. Inclusive social media marketing is a nice thing to do and it’s good for business: win-win. You can find more info about inclusive design principles for social media here, but some key components to consider are: 1. Social media graphic text. Text in your social media graphic...

    Source quality stock photography

    Maybe you’ve done your homework and already read our blog post on how to take good Instagram photos… but sometimes, the professionals just do it best. Which is why you should bookmark this master list of free stock photo sites. As you’re looking for imagery, though, it’s a good idea to try to be mindful of representation. Do the people in the photos reinforce stereotypes? Are you showcasing a diverse range of humans in terms of gender, race, age, body type, and ability? There are lots of phot...

    Snack shop Dank Martknows its audience is young, playful, and hungry, and so its Instagram account reflects that with vibrant colors and youthful themes. Here, instead of just posting a picture of the latest inventory item, they overlaid the jar atop a colorful backdrop alongside cut-out graphic elements. It’s like they’ve dusted this whole post wi...

    With the help of these apps, programs, and templates, even the most amateur designer can produce something compelling.

    • Establish a colour palette for your brand. Deciding (and sticking to) a certain colour palette or mood for your brand doesn’t just make your feed look beautiful: it also means your posts are instantly recognizable to your followers.
    • Choose eye-catching thumbnails for videos. When you’re posting videos on social media, the thumbnail (or the “cover image” that the platform will use to display your content) will often automatically be the first frame of that video.
    • Incorporate text into your visual content… Even if you work in a primarily text-based industry, you can still use visual content in marketing. Magazines have really nailed this incorporation of text: the main goal is to showcase the story (text-based) but the publication will use visual means to promote said story.
    • but don’t use too much text. While text can be a great tool for communicating information, it’s not easy on the eyes. In fact, too much text can be visually overwhelming for viewers.
    • Jesse Mawhinney
    • General Visual Content Statistics. Video is the most popular and effective media format. (HubSpot) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.
    • Video Marketing Statistics. 75% of adults in the US watch short-form video content on a mobile device. (eMarketer) 59% of Gen Z viewers use short-form video apps to discover things that they then watch longer versions of.
    • Emerging Visual Marketing Trends. 90% of marketers using short-form video will increase or maintain their investment next year, and 21% of marketers plan to leverage short-form video for the first time in 2023.
    • Infographic Stats for Visual Content Marketers. Original graphics like infographics and illustrations perform best, according to marketers. (Venngage) Stock photos perform the worst out of all visual formats.
  3. Feb 9, 2023 · Social media design is the practice of creating visuals for social media platforms such as Instagram, Facebook, TikTok, Twitter, and more. This includes posts, stories, profile images, graphics, and other visuals to help support your content strategy .

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  5. Social media marketing allows businesses to leverage social media platforms to maximize brand awareness, build relationships and drive website traffic. It involves creating high-quality content for target audiences as well as engaging with followers, measuring results and running paid campaigns.

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