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Dec 29, 2023 · The beauty of guerilla marketing is in its idiosyncrasy. It's a marketing tactic that requires you to think outside the box for a way to embrace the element of surprise and create something relevant yet unexpected. With guerilla marketing, the last thing you want to be is a copycat.
- Payless Goes High End as Palessi. The affordable, low-cost shoe store threw Los Angeles shoppers for a loop last year when it had the launch party for a new luxury shoe brand, Palessi, created by a fake Italian designer Bruno Palessi.
- Tesla’s “$0 Budget” While many find Tesla founder Elon Musk’s antics frustrating, plenty of them have resulted in heaps of press for little to no money.
- The Nun’s YouTube Controversy. Source: The Hollywood Reporter. Hereditary was not the only horror film to cash in with a bit of help from guerrilla marketing.
- Homie Real Estate’s Electoral Bid. Source: Homie for Senate. An election loophole in Arizona gave Utah real estate company Homie the publicity it was seeking in Fall 2018.
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Mar 25, 2024 · With guerrilla marketing, a company could spread a campaign without spending a ton on advertising. In this article, you'll learn more about guerrilla marketing, including what it is, its common types, and how to decide whether it's the right approach for your brand.
- Fiji Water’s Fiji Girls. Fiji Water took its marketing efforts all the way to the 2019 Golden Globes in an unexpected way, showcasing an ambush guerrilla marketing success.
- KitKat’s Benches. KitKat, the candy bar brand, resorted to an ambient outdoor guerrilla marketing tactic to gain attention. The brand turned ordinary public benches into ones shaped like their candy bars.
- Colgate’s Wooden Sticks in Ice-Cream Bars. During certain events, the Colgate brand is known for giving out product samples. However, during a particular Oral Health Month, they decided to go in a slightly different direction.
- Barbie’s Exclusive Bus Stop. Popular outdoor guerrilla marketing locations are the various bus stops you find in public areas throughout a city. These stops aren’t just seen by those who ride the buses but by anyone who passes by on foot or in a vehicle.
Aug 16, 2023 · Guerrilla marketing is an innovative and unconventional marketing strategy that diverges from traditional promotional methods by emphasizing creativity, surprise, and strategic disruption to engage and captivate a target audience.
Jun 20, 2018 · Guerrilla marketing is an advertising strategy where brands use innovative, low-cost methods to promote their product or company. Learn how to leverage guerrilla marketing as a tactic with corporate examples, ideas and campaigns.
Dec 5, 2019 · Guerrilla marketing is a high-impact, low-cost advertising method. It's effective and also fun! Check out some examples to inspire your next campaign.
