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Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. The company entered the plastic fields during World War II to support its toy line. [13]
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- Hasbro originally made school supplies. The Hassenfeld brothers didn’t have any aspirations in the toy business when they started what would become Hasbro.
- Hasbro’s Flubber gave kids rashes. Plastic helped revolutionize the toy industry, but it wasn’t always a benefit. While Hasbro avoided food waste and spoilage by moving from actual potatoes to plastic tubers for Mr. Potato Head, they had trouble with Flubber.
- Hasbro popularized the phrase action figure. In order to market the 1964 debut of their fearless fighting team G.I. Joe, Hasbro had to find a way to appeal to boys whom they imagined might be fretful over the concept of going to war with “dolls.”
- Hasbro sold cookware. Although their only affiliation with cooking amounted to selling the Easy-Bake Oven, the company offered a line of cookware—pots, pans, and utensils—endorsed by popular television chef Graham Kerr of The Galloping Gourmet in the early 1970s.
Dec 14, 2017 · In 1952, Polish-Jewish immigrant brothers Henry, Herman and Hillel Hassenfeld saw a good future in the latest creation of Brooklyn-born toy inventor George Lerner, a Jew of Romanian descent.
Apr 1, 1990 · The founders, Henry and Hillel Hassenfeld, were Polish immigrants whose Hassenfeld Brothers Inc. evolved from the rag business in Pawtucket, R.I., to cloth-covered pencil boxes and from there into pencils and school supplies.
- Dan Rottenberg
Apr 1, 2024 · The first toys made by Hassenfeld Brothers, Inc., were doctor and nurse kits. In 1942, school supply sales had decreased, and the company became primarily a toy manufacturer. When Hillel died in 1943, Henry became the CEO, and his son, Merrill, became president of Hassenfeld Brothers, Inc.
Sep 22, 2019 · The company’s founders, brothers Hillel and Henry Hassenfeld, who immigrated to America in the summer of 1903, when they were penniless teenagers who spoke no English, could not have imagined...
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Stephen was born in Rhode Island to Sylvia Grace (née Kay) and Merrill Hassenfeld. He was the oldest of three siblings, the others being his sister Ellie and the youngest child, Alan. They lived in Providence's east side. He attended Moses Brown School where he was well known as a skilled debater.
