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  1. Oct 4, 2021 · Create a profile. The first step in using Twitter effectively for your business is to create a profile. Your profile includes the following four elements: Profile and header photos. Display name and account @name. Bio. Pinned Tweet. Source: Twitter. The profile photo represents your account everywhere on Twitter.

    • Refine your Twitter marketing strategy. Taking a strategic approach on Twitter gives direction to your marketing efforts and boosts your chances of seeing success on the platform.
    • Create valuable content. Share carefully crafted content on Twitter that delivers actual value to users — whether that’s entertainment, education or advertisement.
    • Engage with and grow your followers. Building a strong connection with your audience is key to growing your Twitter presence. Consistently engage with current and potential followers in your network to attract the right audiences.
    • Use trending hashtags. Using popular hashtags in your tweets can accelerate your visibility and help you reach new audiences. Hashtags make your content can appear in broader conversations, exposing your brand to users who might not have found you otherwise.
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  3. Jun 11, 2019 · Keeping up on best practices as Twitter is updated and goes through changes is key to keeping your impressions and engagements high. 4. Identify your audience. Your business personas should be considered in every aspect of marketing, including social media.

    • Isabelle Hahn
  4. Oct 27, 2022 · 4. Add “HQ”. Lastly, you can always opt to add “HQ,” like Slack: It’s short, simple, and when people search for your business, an account with “HQ” in the username will lead searchers to assume yours is the official account for your business. Alright, so now you’ve got your twitter name and handle.

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    • Create a brand voice. If you want to know how to use Twitter for business, start by establishing your brand voice. Your brand voice is a critical component of your company’s identity because it helps people understand your brand better.
    • Post content with value. When using Twitter for your business, make sure the content you post has value. Your audience will follow your brand on Twitter because they want to get information from you.
    • Post content often. If you want to know how to tweet effectively for your business, there’s one thing you’ll repeatedly see: Post content often. Twitter is one of the few social media platforms where you can post a dozen times a day, and no one bats an eye.
    • Use hashtags. When you develop your Twitter business strategy, don’t forget to use hashtags on your posts! Hashtags are an excellent way for people to discover your relevant content when they search for it through Twitter.
  5. Mar 28, 2024 · How to put Twitter to work for your business. Here are some ideas on using Twitter to enhance and grow your business. 1. Use hashtags to improve content visibility on Twitter. Hashtags are ...

  6. Twitter Ads account setup. Log in to the account you want to promote Tweets from. Visit ads.twitter.com. You can do this by visiting the URL directly, or by selecting “More” in the left-hand menu and selecting “Twitter Ads”. If this is your first time accessing your ads account, follow the prompts to: Select “Go to Twitter Ads”.

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