Search results
- New York, NY, April 26, 2016 – Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function, and quality, according to findings from the Nielsen Global Brand-Origin Survey released today.
People also ask
How important is a brand's country of origin?
What is a purchase driver?
How does national origin affect product quality?
How does the name of a country affect a brand?
May 3, 2016 · Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/ choice, price, function and quality, according to findings from the Global Brand-Origin Survey recently released by Nielsen.
Apr 26, 2016 · New York, NY, April 26, 2016 – Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function, and quality, according to findings from the Nielsen Global Brand-Origin Survey released today.
Apr 26, 2016 · NEW YORK, April 26, 2016 /PRNewswire/ -- Nearly 75% of global respondents, on average, say a brand's country of origin is as important as or more important than nine other purchasing...
A purchase driver is a key performance indicator (KPI) used to understand consumer purchasing and usage priorities in any category that's typically not tied to a specific brand. This type of KPI is based on purchase behavior more than how the product or service meets customer needs.
Purchase drivers are the essential factors that influence a consumer’s decision-making process when buying a product or service. These drivers encompass a range of elements, from personal preferences and emotional connections to practical considerations like price and convenience. In the fast-paced sectors of FMCG, retail, and e-commerce ...
Jul 3, 2019 · Understanding how consumers use a product’s country-of-origin (COO) cue is fundamental to explaining their behavior in a globalized marketplace. While the study of COO is one of the most popular to...
Dec 15, 2010 · Specifically, under low product familiarity, buyers are assumed to use beliefs about a country (i.e., country image (CoI)) as a halo to infer the true characteristics of a product and base their purchase decision on the latter. Thus, the halo model assumes a relationship CoI → product beliefs → purchase intentions/preferences.
