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Apr 26, 2016 · New York, NY, April 26, 2016 – Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/choice, price, function, and quality, according to findings from the Nielsen Global Brand-Origin Survey released today.
May 3, 2016 · Nearly 75% of global respondents, on average, say a brand’s country of origin is as important as or more important than nine other purchasing drivers, including selection/ choice, price, function and quality, according to findings from the Global Brand-Origin Survey recently released by Nielsen.
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Apr 26, 2016 · NEW YORK, April 26, 2016 /PRNewswire/ -- Nearly 75% of global respondents, on average, say a brand's country of origin is as important as or more important than nine other purchasing drivers,...
Dec 15, 2010 · Specifically, under low product familiarity, buyers are assumed to use beliefs about a country (i.e., country image (CoI)) as a halo to infer the true characteristics of a product and base their purchase decision on the latter. Thus, the halo model assumes a relationship CoI → product beliefs → purchase intentions/preferences.
- Adamantios Diamantopoulos, Katharina Petra Zeugner-Roth
- 2010
The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling, which may refer to where: a brand is based, a product is designed or manufactured, or other ...
Oct 23, 2019 · The country of origin determination is very fact-specific. The CBP relies on a body of court decisions, CBP regulations and agency interpretations to determine the country of origin of imported products.
Jul 1, 2016 · Accordingly, the country of origin is not only a cognitive key indicator for perceived product quality, but also an influential determinant for general product perception and consumer preferences ...
