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  1. May 20, 2019 · She also explains why she decided to launch her extra-curricular brandslike makeup and lingerie—with her last name, Fenty: I used to be afraid to step into the whole celebrity makeup world.

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      After months of whispers, Guava Island, the Atlanta...

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    • Brand Ratings
    • Overall Rating: Bad

    Fenty Beauty markets itself as a luxury brand – focusing primarily on beauty. As such, there are a number of ingredients favored by the brand that meet aesthetic criteria but nevertheless fall short with regards to safety. Fenty is not a clean beauty brand, nor does it claim to be. Because of this, it contains a number of ingredients we recommend a...

    Fenty Beauty writes that they are working on their environmental impact, committed to the three “R’s” (Reduce, reuse, recycle). The company writes that they are committed to the journey. Nonetheless, aside from the statements found on their website, there is limited to no data as to how this is being achieved, nor is this reflected in the products ...

    Cruelty-Free Fenty Beauty claims to be cruelty-free, but refuses to answerspecific questions about their animal testing policies. Vegan Fenty Beauty is not considered a vegan company. A number of animal products are used in the creation of their products – such as beeswax and carmine. They do have a vegan “Fenty Skin” line.

    Our rating scale ranges from “Best” (for having the best practices) to “Bad” (for having unacceptable practices). We rated Fenty Beauty as follows.

    There are a number of ingredients used by this company that should be avoided. While the company has a commendable attitude toward animal testing, they are not a vegan brand. Further, in comparison to other major brands, Fenty Beauty provides limited information on sustainability, focusing exclusively on recycling. Far more information is required ...

  2. For the launch of her first collection for Fenty, the brand she recently launched alongside LVMH, Rihanna sat down with Vogue Paris to talk inspirations, favorite pieces style advice.

  3. Feb 11, 2021 · The singer is closing her clothing brand while parent-group LVMH funding puts capital into her intimate apparel brand Savage X Fenty.

    • Roxanne Robinson
  4. Sep 14, 2018 · Makeup brands are carrying a wider range of shades than ever before, thanks to Fenty Beauty. But how much has inclusivity in the industry really improved?

  5. Sep 6, 2017 · Why Fenty Beauty is an Important Lesson in Authentic Branding. Beauty Editor Souzan Michael and writer Anne T. Donahue discuss why Rihanna's Fenty Beauty is already way more than a celeb makeup line.

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  7. Jun 11, 2024 · For her latest business venture, Rihanna is launching Fenty Hair, a line of hair products and styling products catered to all hair types and textures. I tried it; here’s my honest thoughts. If you’re looking for a new heat protectant, perhaps Rihanna may be your girl.

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