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  1. Female Founder Power. In 2016, Khloé established the brand with Emma Grede with the goal of offering clothing for women, made by women – with all body shapes in mind. Since its launch, Good American has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.

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      Filter. Load More. A denim focused fashion brand designed...

    • KHLOÉ’S FAVES

      Khloé Kardashian and Emma Grede's top GA picks—from denim to...

  2. Mar 4, 2021 · Khloé Kardashian Made '90s Denim for Good American with Sisters Kendall and Kylie Jenner in Mind. The Good American co-founder exclusively tells PEOPLE all about the latest '90s-inspired drop

    • Kaitlyn Frey
    • What Is Good American?
    • What I Like About Good American Denim
    • What I Don’T Like About Good American
    • Is Good American Denim Worth It?

    Khloé Kardashian partnered with entrepreneur Emma Grede to launch Good American in 2016. The brand started off with denim, selling a whopping $1 million worth of jeans on its launch day. Following that initial success, it expanded into a wide range of apparel, including swimwear and activewear. Jeans remain a big part of the brand, however, and the...

    The jeans keep their fit

    While some stretchy jeans I’ve owned stretched too much and ended up fitting too loosely, the Good Legs and the Always Fits Good Classic keep their shape without sacrificing comfort, even after a month of wear. They fit me like a glove and don’t gap in the back like most jeans I’ve tried, whether brand new or on day 30 of use. As someone who typically wears only skinny jeans, I’ve started to experiment with different styles lately (no, not just because Gen Z says skinny jeans are out). I espe...

    They’re comfortable and functional

    Thanks to their design details, Good American jeans are both fashionable and functional. The Good Boy, for instance, has slits on the edge of each leg, so you can show off your shoes underneath the otherwise wide pant legs. Of the three jeans I tried, the Good Legs skinny jeans are my favorite. The fabric is super soft and stretchy, making them almost as comfortable as a pair of leggings. Plus, they feature subtle shading I’d never seen on a pair of jeans before, with darker denim on the inne...

    The styles are fashion-forward

    Some celebrity-backed clothing looks like something the star would never be caught dead in. But I could picture Kardashian, and many other celebrities for that matter, stepping out in these jeans. The styling options are practically endless, especially given the number of cuts and styles Good American sells. I pair mine with heeled boots to dress them up for going out, or with Vans and a hoodie for a casual walk.

    The sizing is confusing

    While the perfect pair of jeans can be a major confidence boost, finding jeans that fit perfectly is no easy feat. I was especially excited to slip on the Always Fits jeans, as I’ve never tried a pair of jeans that can stretch to fit multiple sizes. However, the Always Fits denim sizing system was confusing to me. The jeans come in size increments of four, going from “00 to 4” to “28 to 32.” I typically take a 4, and ordered a size 4 in the Good Legs and Good Boy jeans. However, I was hesitan...

    Yes, but it depends on the style

    As for whether the Good Legs are a good buy, assuming you don’t mind the up-to-$150 prices? My answer is a resounding yes. I love the style of the jeans and felt the details like shading, super soft fabric, and true-to-size fit make them worth the $119 price tag. However, it’s less cut and dry with the other two jeans I tried, as I wasn’t as much of a fan of the fit. But because I still liked the fabric and design elements of the Always Fits Good Classic, I’d recommend buying a couple of size...

    • Hannah Southwick
  3. Oct 19, 2016 · Priced between $149 – $205, Good American features a range of styles from a slouchy boyfriend to distressed to classic black skinnies and even the perfect white jean. The line is available...

  4. Mar 16, 2017 · You can never have too many good jeans, and clearly Khloé Kardashian agrees. The star announced her own denim line Good American and the collection is available online, and in select...

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