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May 14, 2024 · 72andSunny’s pro-choice ad campaign is a winner in Fast Company’s 2024 World Changing Ideas Awards. BY Heidi Mitchell 2 minute read. A year after Roe v. Wade was overturned, a few creatives at ...
- Nike: Just Do It Campaign. In the 1980s, Nike’s biggest competitor was outselling the now-famous athletic brand. Nike was advertising almost exclusively to marathon runners, and it was losing the race.
- McDonald’s: I’m Lovin’ It Campaign. While visual imagery is vital when creating an advertising campaign, sound can be just as effective. In 2003, McDonald’s ran an international ad campaign competition to update its current branding.
- Old Spice: The Man Your Man Could Smell Like Campaign. After Old Spice’s initial “Smell like a man, man” campaign went viral in early 2010, the brand jumped to social media to ride the wave.
- Dove: Real Beauty Campaign. Some ad campaigns challenge society while others simply move with the current, and Dove’s Real Beauty campaign was designed to do the former.
Jul 2, 2019 · 17 iconic ad campaigns that changed the world. Drake Baer , Ivan De Luce, and Richard Feloni. Updated. 2019-07-02T15:34:00Z. Rosie the Riveter, the mascot for the "We Can Do It!" campaign.
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- Nike and ‘For Once, Just Don’T Do It’
- Bodyform and ‘Womb Stories’
- Tommy Hilfiger and ‘Moving Forward Together’
- Brewdog Forest
- Pernod Ricard’s #Engageresponsibly
- Yoplait
- Airbnb
- Lyft
- P&G
- Stella Artois
Nike was one of the first big brands to respond to unrest in the US, following on from the murder of George Floyd in May 2020. It’s not the first time that Nike has voiced its support of the Black Lives Matter movement, but unlike in 2018 – when Nike put out a carefully planned ad campaign featuring NFL player Colin Kaepernick – its response in 202...
Normalising periods is part of Bodyform’s brand purpose, but the brand also goes above and beyond to shine a light on wider issues that affect women’s health. Bodyform’s ‘Womb Stories’ campaign from 2020 aimed to do just this, highlighting the ‘unspoken’ truths about women’s physical experiences such as endometriosis, infertility, first periods, an...
Tommy Hilfiger has become well-known for its socially-driven campaigns in the past few years, which typically centre around topics like diversity and sustainability. Its latest, ‘Moving Forward Together’ is similarly based on social good, aiming to help both the fashion and creative industries recover from the impact of the Covid-19 pandemic. The i...
Brewdog hasn’t always generated a positive reaction from its socially-charged campaigns. In 2018, its ‘beer for girls’ – launched in an attempt to highlight the gender pay gap – had a mixed response, with some suggesting it failed to convey the right message. In 2020, however, the beer brand took a more unwavering stand against environmental issues...
Pernod Ricard was one of the many companies to partake in the ‘Stop Hate For Profit’ campaign in July 2020 by pausing ad activity on Facebook. Since, the spirits company has continued its fight against hate speech and misinformation on social media platforms, most recently developing the #EngageResponsibly initiative in partnership with the Associa...
In order to engage a new or forgotten-about audience, yoghurt-brand Yoplait decided to tap into a common public debate: mum-shaming. This relates to the often preachy or patronising information given to mothers about how to be a good parent, and the shaming of those who do not follow it. Its 2018 campaign, ‘Mom On’, depicted mothers addressing comm...
Just nine days after President Trump signed an order to temporarily close America’s borders to refugees in 2018, Airbnbaired an ad during the coveted Super Bowl spot in direct response to the decision. The ad, called “We Accept” showed a montage of people of different nationalities along with the words: “We believe no matter who you are, where you’...
Another two brands that reacted (in very different ways) after Trump’s 2018 travel ban were taxi companies Uber and Lyft. First, Uber’s misjudged decision to continue operating while other taxi’s decided to strike in protest was met with derision – as was its CEO Travis Kalanick’s insistence on working with Trump on issues relating to urban mobilit...
With its phenomenally successful ‘Like a Girl’ campaign, P&G is one brand that’s well-known for its support and empowerment of women and girls. In 2017 its ‘We See Equal’ campaign was designed to fight gender bias and work towards equality for all. The multi-channel campaign, which ran on social media channels as well as TV, depicted boys and girls...
Stella Artois is not a brand you might typically associate with activism, however its ‘Buy a Lady a Drink’ campaign ran for three years until 2017 and successfully drove awareness of the global water crisis. Fronted by Matt Damon and in partnership with Water.org, it used TV ads to further encourage consumers to get involved. For every limited edit...
- Nikki Gilliland
Jun 11, 2019 · But it did the thing ad agencies dream of: it took on a life of its own. There is a whole generation of people who at one time or another answered the phone using the ad's slurred, tongue-out tagline. The ad wasn't out to change minds. It didn't right any wrongs. But for a year or two, it became part of everyday language all over the world.
Dec 16, 2021 · 8. Build A Strong Foundation. For effective lifecycle marketing, it's important to have a strong customer data foundation and to understand a visitor's current engagement with your company when ...
