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Nov 8, 2023 · Email marketing for SaaS businesses doesn’t have to be so complex. I’ll take you through 13 SaaS email marketing best practices that will optimize your campaigns for the best results. We’ll start with putting the building blocks of a campaign in place. 1. Create Content that Aligns with the Customer Journey . Email marketing is like dating.
- Nico Prins
- Email autoresponders. The key feature in email automation is autoresponders, which automatically send emails to users as soon as they complete an action.
- Drip campaigns (basic automation) The next step in email automation is drip campaigns where sequences deliver emails at set intervals over time. Let’s say you’re running a 30-day free trial to generate leads for your software product.
- Dynamic email automation. Dynamic email automation uses advanced workflows that respond to a range of user and customer actions. Basically, you create email campaigns designed for leads and customers at different stages of the consumer journey and audiences with different interests, moving them from one email list to the next as they complete actions progressing through your sales funnel.
- Email personalisation. The biggest problem with marketing automation is that it’s easy to lose that genuine connection with individual prospects. The key characteristic of email as a channel is that it connects you with people one-to-one but this is impossible to maintain at scale.
Mar 24, 2023 · What is email marketing for SaaS? Features of email marketing for SaaS. Personalization; Customer education; Customer success stories; Incentivized referrals; Product updates and feature releases; Account activation emails; Free trial reminders; 8 Examples of successful SaaS email marketing campaigns. 1. Canva — illustrated recommendation; 2.
- Plan lifecycle segments first. Have you ever been on a receiving end of an email marketing campaign that was completely irrelevant to you? What did you do next?
- Choose the right time. I subscribed to a blog some months back because I liked reading their articles. But I always missed out on their articles. Why?
- Review email data regularly. To create a better performing email marketing campaign, you must review your data regularly. This could mean studying your email list weekly.
- Focus on simple campaigns first. When you subscribe to email automation tools, you’re tempted to build complex email automation and use them. But this might not be the correct way to start if you’re just beginning your email marketing journey.
- Give value to subscribers. The first step in mastering SaaS email marketing is to provide value to your subscribers. Ask yourself, what can you offer your subscribers to make them excited to open your emails?
- Write engaging subject lines. Subject lines are the gateway to capturing your subscribers’ attention. They determine whether subscribers will open or ignore your message.
- Analyze and segment your audience. Every subscriber is unique. Understanding their preferences and behaviors is crucial for successful email marketing for SaaS.
- Design informative content. Now that you have your audience’s attention, it’s time to deliver informative and engaging content. Educate your subscribers about topics related to your SaaS product.
Jan 30, 2020 · Email marketing. Email marketing might seem old-school but it’s integral to SaaS. Remember what we said earlier about the customer lifecycle lasting a long time? Email remains one of the best channels for making frequent, one-on-one touchpoints with customers. Here are some typical SaaS marketing emails that most companies send on the regular:
Nov 15, 2023 · 15 November 2023. Powerful SaaS email marketing examples (and how to improve your emails with AI) Build powerful emails for your SaaS business. Table of contents. 1. Warm welcome email from Shopify. Email is the most effective channel of communication with customers.
