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Mar 31, 2021 · Reebok president Matt O'Toole talks about the brand's strategy, separating from Adidas and who an ideal owner would be.
Mar 2, 2022 · In January, Reebok president Matt O’Toole said the company would lay off around 150 employees ahead of the sale to ABG, according to the Boston Globe. But Woodhouse believes that in a few...
- Life After Adidas
- Let Reebok Be Reebok
- Ramping Up Retail
With Adidas no longer in control of Reebok, Krinsky outlined the brand’s plans to gain ground in the ultracompetitive athletic marketplace, repeatedly using the word resurrection. The difference in operating under ABG from Adidas, Krinsky said, is “night and day.” “I can’t sit here and say everything that didn’t work well for Reebok was because of ...
Perhaps Reebok’s greatest advantage over its athletic industry counterparts is its ability to compete across multiple critically important categories. “What’s happening with Brooks, with Saucony, with Hoka and On, generally, there’s a limited playing field where they can go. Same with everybody else,” Woodhouse said. “Reebok has heritage of being i...
Both Krinsky and Woodhouse are confident in Reebok’s archive and ability to innovate, but getting eyes on the product has proven challenging in the past. “There are great things that Todd and his team have done that people don’t know about because you need a shoe shelf,” Woodhouse said. “The Nike bag is big and robust, and when they open the bag, F...
- Peter Verry
Oct 1, 2021 · President Matt O’toole shares how Reebok is stepping into its full potential following the brand’s separation from Adidas.
Sep 7, 2022 · Krinsky will succeed longtime leader Matt O’Toole, who will be joining Reebok owner Authentic Brands Group (ABG) in 2023. O’Toole will become ABG’s executive vice chairman, and will work with...
- Peter Verry
Apr 19, 2021 · Reebok adidas Matt O'Toole. After Parting With adidas, Reebok Is Ready to “Spread Its Wings”: The brand's president reflects on the partnership and discusses what to expect in the future.
Sep 7, 2022 · Todd Krinsky, a 30-year veteran of Reebok, is taking over the top spot from current president and CEO Matt O’Toole. O’Toole will transition to a role as executive vice chairman of parent...
