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  1. Solemates is a female founded shoe and foot care solutions brand featured on Shark Tank. Our line of products make you look and feel better in your own shoes. Free Shipping on orders over $25!

    • About

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    • As Seen On

      Solemates as seen on Shark Tank. Shoe and foot care...

    • Celebrities

      Solemates loved by Oprah and worn by celebrities such as...

    • Blog

      Step into Solemates' world where our mission is to make you...

  2. May 4, 2021 · By Andrew Smith May 4, 2021. In Shark Tank Season 8, Solemates founders, Monica Ferguson and Becca Brown treated audiences to an enthusiastic presentation about their heel protector that eventually landed them with a $500,000 deal (for a 20% equity stake in the company) with Robert Herjavec. However, the deal never actually materialized.

    • Celebrity Endorsements and Partnerships
    • Sales Channels and Growth
    • Customer Feedback and Expansion

    Solemates has gained recognition partly due to endorsements from high-profile celebrities such as Oprah Winfrey, Viola Davis, Demi Lovato, and Carrie Underwood. Their support has catapulted the brand’s visibility within the market of sole guards for high-heeled shoes. These partnerships have been pivotal for the brand, connecting Solemates with a w...

    The company has expanded its presence through both online and physical retail platforms. Solemates are readily available on major online platforms like Amazon, where a wide variety of their products can be found. They also partner with brick-and-mortar stores, including CVS, extending their market reach. The founders disclosed that Solemates had ge...

    Solemates places a high emphasis on customer feedback, which reflects in their product’s design that targets discomfort faced by stiletto wearers. Their website and customer reviewsshowcase appreciation for the enhanced fit and comfort provided by Solemates heel protectors. This positive reception has fueled the company’s plans for expansion, which...

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  4. Aug 27, 2023 · During their appearance on "Shark Tank," the founders showcased the High Heel Protector. However, Solemates has expanded its line of products to include other foot-care items. Its latest offerings include blister balms, weather protection, sole guards, and more. The company reportedly earns an annual revenue of $2 million with all these products.

    • Leslie Leon
  5. Oct 28, 2023 · These heel protectors prevent heels from sinking in grass, provide better traction on slippery surfaces, and enhance the overall stability of the shoes. Despite an unsuccessful stint on Shark Tank, where they rejected both Sharks’ offers, the brand has gained significant traction and growth over the years.

  6. Jan 7, 2024 · The SoleMates pitch got the Sharks on their feet. ABC's hit show "Shark Tank" has a lot of aspiring entrepreneurs who want to offer shoppers something cozy for their feet. The creator of Happy Feet slippers wanted to keep customers' feet toasty, and the guys at Foot Cardigan supplied sock collectors with an array of socks for any personality type.

  7. Aug 28, 2023 · When Monica Ferguson and Becca Brown appeared on Season 8, Episode 4 of Shark Tank in 2016, they had built their company, SoleMates, on a singular product: the high-heel protector. A heel cap made of flexible plastic that could fit any heel snugly and prevent it from sinking into soft soil or getting stuck in cracks and steel grates.

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