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  1. Aug 17, 2020 · A study on the effect of PresIdent Obama’s election can help us understand the current possibilities. Researchers David Marx, Sei Jin Ko, and Ray Friedman set out to explore the effects of ...

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  2. While many disciplines have examined the Obama Effect, this literature review focuses on studies published in psychology journals and on research studies in which exposure to Obama was the independent variable or primary research question.

  3. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can ...

  4. This project explores the impact of Barack Obama’s presidential campaign and the resulting high levels of exposure to a positive, counter-stereotypic Black exemplar, on prejudice and stereotyping among non-Black participants. We found dramatically decreased levels of implicit anti-Black prejudice and stereotyp-ing as compared with bias ...

  5. Barack Obama, the first Black-American president, has been widely heralded as a role model for Black-Americans because he inspires hope. The current study was conducted to assess whether, beyond simply inspiring hope, this “Obama Effect” has a concrete positive influence on Black-Americans’ academic performance. Over a three-month period we administered a verbal exam to four separate ...

    • David M. Marx, Sei Jin Ko, Ray A. Friedman
    • 2009
  6. Abstract. Past research on stereotype threat and role model effects, as well as a recent quasi-experiment (Marx, Ho, & Freidman, this issue) suggested the possibility of an "Obama effect" on African American's standardized test performance, whereby the salience of Barack Obama's stereotype defying success could positively impact performance.

  7. Jan 21, 2009 · Documenting what Friedman and his co-authors call the “Obama Effect,” the study found the performance gap between black and white Americans in a series of online tests was dramatically reduced ...

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