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  1. Sep 26, 2023 · From age-old Swiss institutions to indie American upstarts, these are the world's best watch brands—the ones every budding horology buff should know.

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    • Luxe Digital
    • Rolex. If there’s one watch brand out there that everybody knows, it’s Rolex. The very name has become a byword for luxury and exclusivity. Wearing a Rolex is more than just wearing a watch.
    • Patek Philippe. Switzerland has become synonymous with luxury watches, and one of the top Swiss watch brands of all time is Patek Philippe. The last family-owned independent watch manufacturer left in Geneva; the company was founded in 1839 and has remained in the hands of the Stern family since then.
    • Audemars Piguet. Audemars Piguet is one of the most famous high-end watch companies in the world. Created in the Vallée de Joux of the Jura Mountains in Switzerland by Jules-Louis Audemars and Edward Auguste Piguet, AP watches now travel the world on the wrists of the rich and famous, including the likes of Arnold Schwarzenegger, Jay-Z, and James LeBron.
    • A.Lange & Söhne. The first German luxury watch brand on our list, at A. Lange and Söhne, excellence and perfection is a priority at every stage of the process.
  2. Dec 15, 2023 · Lydia Winters, super collector and watch photographer: Rolex is still the most well-known watch brand in the world, which makes its influence trickle across all parts of watches. Sam Fremstar ...

    • Montblanc. Founded in: 1858 | Price Range: $1,200-$29,500 | Made in: Switzerland. Fine state-of-the-art craftsmanship is at the heart of every Montblanc timepiece, and especially in the Montblanc 1858 collection, which is a reinterpretation of 1920s and '30s Minerva watches used for military exploration.
    • Van Cleef & Arpels. Founded in: 1906 | Price Range: $7,800-$448,000 | Made in: France. Van Cleef & Arpels's Alhambra motif has been a coveted status symbol since its invention in 1968.
    • Jaeger-LeCoultre. Founded in: 1833 | Price Range: $4,800-$100,000 | Made in: Switzerland. Established in 1833 in the Swiss Jura Mountains, Jaeger-LeCoultre is known for its clever designs.
    • Audemars Piguet. Founded in: 1875 | Price Range: $25,000-$300,000 | Made in: Switzerland. Founded by childhood friends Jules-Louis Audemars and Edward-Auguste Piguet in 1875, Audemars Piguet is perhaps most famous for its Royal Oak collection, which since its debut in 1972, has become an obligatory status symbol for every A-lister from hip hop legends to elite athletes.
    • Adam Reeder
    • Citizen. Our favorite piece right now: Promaster Dive Automatic Super Titanium—$796. Popular for: Sports watches. Price: $ A high-quality Japanese watchmaker, Citizen is not necessarily one of the first brands mentioned in the discussion of luxury watches, but they should be.
    • Bulova. Our favorite piece right now: Bulova Lunar Pilot—$620. Popular for: Sports and dress watches. Price: $ Bulova is an American watchmaker that has been around since 1875.
    • Tag Heuer. Our favorite piece right now: Formula 1 Quartz—$1,700. Popular for: Sports watches. Price: $$ Heuer has a 160-year-old history that’s closely tied to both auto racing and cinema.
    • IWC. Our favorite piece right now: IWC Pilot’s Watch Chronograph Spitfire—$8,000. Popular for: Sports watches. Price: $$$ IWC has been known for decades as one of the best makers of pilot watches in the world.
  3. The Royal Oak is really all you need to know about Audemars Piguet. Back in the 1970s, it was the first luxury sports watch, a big old chunk of steel that cost as much as most gold pieces at the time. It was a bold move that worked incredibly well. Almost too well in fact, as the modern AP is all but devoted to it.

  4. Dec 20, 2022 · Watches. The 26 Best Watch Brands for Every Man's Budget and Style. Because a good timepiece never goes out of style. By Maverick Li Published: Dec 20, 2022. Save Article. COURTESY OF RETAILER....

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