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   Which social media platform is most used in the world?

   • Facebook is the most used social media platform in the world in terms of monthly active users (MAUs). Over 3 billion people log into the platform each month. After Facebook, the most popular social media platforms are YouTube and Instagram. These are world’s most popular social media platforms as of October 2023, according to Statista:

   28 Top Social Media Platforms Worldwide - Semrush

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   Which social media platform should a business use?

   • With nearly 3 billion monthly active users, Facebook is a great platform for nearly every business to have a presence on. 2. Instagram 2 billion monthly active users Instagram, owned by Facebook’s parent company Meta, is a visual social media platform that revolves around photo and video content.

   Top 10 social media apps and sites in 2024 | Sprout Social

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   What is the most popular social media app?

   • 1. Facebook 2.93 billion monthly active users Facebook is one of the longest standing social media apps, having been created back in 2004 before soaring to global popularity around 2007. Naturally, it has evolved over the years, offering many different features and making it easier for businesses to reach their audiences.

   Top 10 social media apps and sites in 2024 | Sprout Social

   sproutsocial.com/insights/social-media-apps/

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   Which social media platforms are best for your brand?

   • Platforms such as TikTok, Instagram, Facebook and YouTube are the arenas where your brand can truly connect, engage and grow with your audience. With our 2024 social media statistics as a road map, embrace the evolution of social media and watch your brand story unfold in captivating ways.

   Top Social Media Statistics And Trends Of 2024 - Forbes

   www.forbes.com/advisor/business/social-media-statistics/

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2. www.searchenginejournal.com › social-media › socialThe Top 10 Social Media Sites & Platforms - Search Engine Journal

   www.searchenginejournal.com › social-media › social

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   • Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
   • YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
   • Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
   • TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.

3. www.statista.com › statistics › 272014Biggest social media platforms 2024 | Statista

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   Find out which social media platforms have the most monthly active users worldwide as of April 2024. See the ranking of Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat and more.

4. www.forbes.com › advisor › businessTop Social Media Statistics And Trends Of 2024 - Forbes

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   • 2023, An Estimated 4.9 Billion People Use Social Media Across The World
   • Social Media App Market in 2022 Was Valued at $49.09 Billion
   • Facebook Is The Most Visited Social Media Site in America
   • Ple in The U.S. Have An Average of 7.1 Social Media Accounts
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   The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027. These aren’t users tied to a single platform, either: The average user now spreads their digital footprint across a staggering six to seven platforms every month—hi...

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   This number isn’t expected to stay stagnant, though, with forecasts predicting a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030.The driving force? The increasing global adoption of 5G technology. Social media platforms will need to continuously evolve to meet the demands of this blistering rate of growth, which means marketers will n...

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   The numbers back this up: Facebook commands 53% of all social media site visits in the United States.It’s a supremacy that remains unchallenged to date. Other platforms, despite their individual strengths and popularity, continue to find themselves in Facebook’s shadow across desktop, mobile and tablet devices. This means Facebook remains essential...

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   Remember how social media users check in on six to seven social media platforms per month? Turns out, on a global perspective, the average individual boasts 8.4 social media accounts.Americans aren’t far behind, with 7.1 accounts—in between the high of 11.5 accounts in India and Japan’s more modest 3.8. These stats illustrate the broad and complex ...

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   Learn about the latest social media usage, advertising, influencer and mental health statistics and trends for 2024. Find out which platforms are the most popular, visited and engaging, and how to leverage them for your business.

   See full list on forbes.com

5. buffer.com › library › social-media-sites23 Top Social Media Sites for Your Brand in 2024, Ranked - Buffer

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   • Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.
   • WhatsApp — 2.78 billion MAUs. WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
   • YouTube — 2.49 billion MAUs. YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
   • Instagram — 2.04 billion MAUs. As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos.

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7. sproutsocial.com › insights › social-media-appsTop 10 social media apps and sites in 2024 | Sprout Social

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   • Facebook. 2.93 billion monthly active users. The largest social media platform of them all. A Facebook Business Page that acts as a second website and online store.
   • Instagram. 2 billion monthly active users. Visual content platform for sharing stylized photos, videos and more. Instagram Reels, short-form videos that are wildly popular with viewers.
   • Twitter. 229 million monetizable daily active users. Platform where a lot of people get their news and discover trending topics. Great for conversations and text-based content.
   • TikTok. 1 billion monthly active users. Short-form, scrollable and easily digestible video content. Easy-to-navigate search feature that Gen Z uses frequently.

8. www.lifesight.io › blog › popular-social-media-platforms10 Most Popular Social Media Platforms: Growth and Visits ...

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   Jan 19, 2024 · 1) YouTube. YouTube unsurprisingly retains its position as the most visited social media platform in 2023, with an astounding 1.35 trillion visits, a significant leap from its 2019 count of 263.3 billion. This monumental growth signifies an 80.49% increase over the last five years, with the platform's growth rate hitting a 5.13 multiple.

9. www.semrush.com › blog › most-popular-social-media28 Top Social Media Platforms Worldwide - Semrush

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   Dec 18, 2023 · Learn about the most popular social media platforms in the world, from Facebook and YouTube to TikTok and WhatsApp. Find out how to use them for your business with tips and tools from Semrush.