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  1. Jul 20, 1984 · Last week, the Greensboro, N.C., manufacturer dissolved its money-losing Sedgefield division, which for 11 years had produced a variety of jean and apparel products aimed at pricier outlets...

  2. Oct 13, 2017 · Then came the Boomers’ counterculture, and suddenly jeans were for all occasions, and even considered highly fashionable. Let’s have a look at some advertising and fashion spreads from the Decade of Denim, the 1970s.

  3. Oct 4, 2015 · To promote the musical, which was set in the 1950s, Sedgefield Sportswear created Grease jeans with the movie's logo on the back pocket. With every purchase, buyers received a movie...

  4. Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben"), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use.

  5. Jul 12, 2010 · A high-kicking 1980 ad for Sedgefield Jeans. They won't wrinkle, pucker, or split while you are cart wheeling or kicking the tar out of masked ninjas in a dark alley. Follow along using the ...

    • 30 sec
    • 9.7K
    • robatsea2009
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  7. The Secret to Vintage Jeans. In November, 2017, the doors closed on North Carolina’s White Oak plant—one of the first, and (almost) the last, big textile mill in the U.S. to make true, vintage-style denim. Our correspondent tracks down the secret to classic jeans, and their unexpected future.

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