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Jan 4, 2024 · This guide covers what meta descriptions are, and how to write compelling meta descriptions and optimize your site for search engines. What is a meta description? A meta description is an HTML tag that summarizes a webpage’s content.
- Idealista. ⚙️ Why it works: Idealista’s meta description immediately creates search intent alignment with their opening question. They follow it up with reassurance: if you use their website, reaching your goal will be easier.
- Lonely Planet. ⚙️ Why it works: Well, do you love travel? As we saw in the example above, starting with a question draws readers in, and Lonely Planet executes it perfectly.
- World Wildlife Fund (WWF) ⚙️ Why it works: This 21-character meta description leaves no room for confusion about who WWF is, what they do, and the fact that they are an activist organization that accepts help from others.
- Reddit. ⚙️ Why it works: Reddit not only provides a clear explanation of what it provides – which is literally “anything you’re interested in” – but they also sandwich the whole thing inside of a community-driven message.
A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query.
Jan 11, 2024 · Here is an example of a meta description in Google search results: The meta description tag is placed on the head of a webpage and looks like this: <meta name="description" content="This is the page summary that is usually a couple of sentences long and might be shown in the search snippet of the page in the search results." />
- Keep it the Right Length. Remember, meta description length is a crucial consideration. While it’s true that Google won’t penalize you for longer meta descriptions, it will truncate them beyond 160 characters.
- Include Your Target Keyword. Incorporating your target keyword in your meta description is crucial for search engines and searchers. It signals to Google and the searcher that your content is relevant to the query.
- Write Unique Meta Descriptions. Google appreciates uniqueness, and that includes meta descriptions. Each web page should have a distinct meta description that accurately reflects its content.
- Make it Actionable. An actionable meta description is like a call from a trusted friend who says, “Hey, you’ve got to check this out!” It inspires action and beckons the reader to click.
Apr 14, 2024 · 9 Meta Description Examples & How to Write a Perfect Meta Description. Itamar Haim. on SEO. 14.04.24. 0 Comments. Think of your meta description as the virtual storefront for your web page. Just like a window display entices shoppers, a well-crafted meta description can make all the difference in attracting clicks within search results.
Mar 14, 2024 · A meta description (also known as a “description tag”) is an HTML attribute designed to describe the content of a webpage. Here’s what a meta description looks like in HTML form: < meta name=”description” content=”This is meta description text” />
