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Although in the 1920s people imagined a future in which the airwaves were dominated by educational programming, 1 radio broadcasting in America in the 1930s was largely dedicated to entertainment, advertising, and politics. 2 Despite the overall economic depression, the annual amount spent on radio advertising in 1933 was seven times higher ...
Apr 6, 2024 · The 1920s marked a transformative era in the history of advertising, often referred to as the Golden Age. It was a time when the economy was booming, and consumer culture began to take shape significantly. The prosperity of the post-World War I period led to increased consumer spending power and a shift in advertising tactics.
- Women in Radio: A (Her)Story
- Chapter 1: Introduction
- The Beginnings of the Women’s Rights Movement
- The 1960s and Sexpot Radio
- The 1980s- 2000s: Shock jocks, jockettes, and nighttime DJs
- Conclusion
- Chapter 4: Changing The Narrative
- On Complaints and Critiques about Female Voices
- On “Women’s Topics” On-Air
- On Authoritative Female Voices
- On Regional Accents
- On “Radio Voice”
- Chapter 5: Conclusion
- Appendix 1
Shaye Lynn DiPasquale Elizabethtown College, dipasquales@etown.edu Follow this and additional works at: https://jayscholar.etown.edu/commstu Part of the Mass Communication Commons
Our society often discusses the importance of seeing yourself represented by and in the media. But few people discuss the importance of hearing yourself represented. The human voice has more power and sway than most people realize. It is just as much a facet and a representation of who we are and how we are presented to others. Even when the voice ...
Before women were fighting to have their voices heard on air, they were fighting for the right to freely express their opinions in the public sphere. In societies where men hold the power, it is not uncommon to find a cultural fear of authoritative female voices. This fear manifests by omitting women from public office, denying them access to educa...
The mid-sixties christened a new radio format that brought female voices back on air in full force: “sexpot radio.” Instead of marketing women’s voices to a predominantly female listenership as had been done in the past, programmers hoped to use female announcers to attract the attention of a male audience. On sexpot radio, female announcers were m...
The early eighties marked a mass listener migration from AM music formats to the high fidelity sound of FM radio. As ratings slumped, many AM stations in large cities throughout the country made the switch to talk radio formats. Deejays on talk radio were more intimate on-air, providing more personal commentary on culture and politics. Talk radio g...
No matter how high or low a female radio host’s voice is, some listeners will always find a way to object to its sound and complain that the voice is unfit for air. Whether a woman’s voice employs upspeak or vocal fry does not really matter. Both vocal patterns will be equally criticized and called out. If women are wrong when they lower their voi...
Over the decades, journalists and radio scholars repeatedly asked station managers, program directors, radio announcers and select members of the listening audience for their opinions on women’s voices on-air. The demographic consistently left out of this conversation were female DJs themselves. Women in radio are rarely given the platform to respo...
Critics have come up with many reasons to make women feel insecure about their voices. Women are told they speak too much or too loudly. Their voices are critiqued as being too high and too shrill. Perception of the human voice is impacted by societal beliefs and assumptions about how certain people’s voices should sound. These expectations lead li...
There are many unspoken rules about what women should and should not talk about on- air. As with other areas of public life, societal expectations establish appropriate topics for women to discuss on the radio. Topics that are classified as “appropriate for women” tend to lack substance or depth. Val Santos is an on-air personality on KPEZ in Austi...
What has been deemed as the ideal authoritative voice does not inherently align with how women naturally speak. Women are coached to speak differently to command authority. Over the past few decades, women's voices have dropped significantly as they pitch their voices lower. Low voices are generally favored for people in leadership roles or positio...
Accents impact the listener’s perception of the speaker, often influencing message effectiveness. Radio hosts with a regional accent may be perceived as warmer and more relatable, but to some listeners, regional accents may make the speaker sound less competent or credible. Terri Dee currently works for two local stations in Indiana. At WTLC, Dee i...
When people think about the ideal radio voice, it only makes sense that they would envision a deep male voice. Listeners have been conditioned to associate the voice of a radio host with a male-sounding voice. That is the type of voice they are used to hearing most frequently on-air during their commute to work or over the speakers in a public spac...
The contributions of women to the radio industry over the past 100 years should not be underestimated. As pioneers and as prominent voices, women carved their own space in the public forum using radio as their medium of choice. The study of radio history should not be kept separate from the study of women’s history. Radio serves as an important rep...
Vocal quality or timbre is essential to the art of the radio broadcaster voice. Like faces and fingerprints, every voice has its own specific traits – no two are exactly alike. No matter the pitch or the volume, the sound of each individual’s voice is distinctive. The voice is biologically controlled by the thickness and length of the vocal folds, ...
- Shaye Lynn DiPasquale
- 2019
Oct 3, 2023 · In the 1920s, advertising expanded through radio, print, and ad agencies, fueling consumerism and shaping aspirations. Radio provided national reach. Ad agencies like J. Walter Thompson pioneered persuasive techniques. Print ads in magazines and newspapers carried brand messaging. Advertising spending surged, professionalized, and influenced society in this pivotal growth decade. What was the ...
Jan 17, 2024 · Specifically targeting the millions of stay-at-home women of the 1920s through the early 1950s, the soaps were tales of perpetually troubled people wallowing in melodrama, and they were both immensely popular and hugely profitable. In 1940 one-third of the total advertising income of NBC and CBS, combined, was due to the soaps.
- Paul J. Nahin
Advertisements, as historian Roland Marchand pointed out, sought to adjust Americans to modern life, a life lived in a consumer society. Since the 1920s, American advertising has grown massively, and current advertising expenditures are eighty times greater than in that decade. New media–radio, television, and the Internet–deliver ...
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April/May 1985. Volume. 36. Issue. 3. No era provides such revealing insights into the cultural values of both producers and consumers of American advertising as the 1920s and 1930s, when admen not only claimed the status of professionals but also saw themselves as missionaries of modernity. During the era, advertising came to focus less on the ...
