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Oct 11, 2017 · 200 N LaSalle St Ste 1540 Chicago, IL 60601 E: info@urbanmatter.com P: 630.864.5270 Recent Posts NFL International Series: 4 Signs You Should Take a Trip to See the Chicago Bears in London May 5, 2024
- Halle Olson
Trade Cards, c.1886-1890. One Chicago ad agency—Lord & Thomas—overshadowed all the rest, achieving greater national influence and notoriety than any other agency in the United States. Albert Lasker started at Lord & Thomas in 1898, became general manager in 1904 at a salary of $52,000 per year, and within a decade owned the agency.
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Jul 31, 2023 · Inventing a new media format for advertising. A 21-year-old inventor named Philo Farnsworth invented the television in 1927, but it took at least a decade to perfect the TV set. Then it took several more years to make the television a household staple. In 1939, the first broadcast TV program aired, and the first licensed TV commercial hit ...
In 1921 a Gold Medal Flour ad created by the agency, Blackett-Sample-McFarland, developed a picture puzzle with answers so obvious the company was flooded with mail from consumers. To answer the letters, company officials thought it would be best to respond with a letter signed by a woman. The character, Betty Crocker, was created with a ...
- Lucky Strike Cigarettes. Before the Leo Burnett Company came on the scene, Albert Lasker was known as the “Father of Modern Advertising” at the Lord & Thomas agency.
- The Jolly Green Giant. Leo Burnett and The Jolly Green Giant. When Leo Burnett first started his advertising business in Chicago in 1935, he had modest success with a couple of brands.
- Tony the Tiger. Crafting Tony the Tiger. In 1949, the Leo Burnett Company got its largest client yet: Kellogg. One of Burnett’s art directors, Eugene Kolkey, was assigned to a new cereal called Sugar Frosted Flakes.
- The Marlboro Man. Creating The Marlboro Man. In 1954, when the Philip Morris Tobacco Company wanted to boost sales of its filtered cigarettes, it turned to the Leo Burnett Company.
Feb 3, 2023 · He had helped start a company called United Video. “It was formed by some entrepreneurs who wanted to bring distant signals from Chicago, down into central Illinois where they were just starting ...
The quality of local television news in Chicago generally remained high, thanks to the city's strong newspaper tradition and seasoned radio journalists like Clifton Utley and Len O'Connor who brought their skills to the video medium. Meanwhile, WTTW (licensed in 1955) evolved into the nation's most-watched public television station.
