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Which social media platform should your business use?
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Which social media platforms are best for social commerce?
Nov 8, 2023 · 1. Traditional social networking sites. Examples: Facebook, LinkedIn, X (formerly Twitter), Threads. Used for: Connecting directly with customers in specific areas, communities, or interest groups. How your business can use them: Traditional social networking sites are a great way to amplify your voice and connect with your audience.
- Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users.
- WhatsApp — 2.78 billion MAUs. WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
- YouTube — 2.49 billion MAUs. YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
- Instagram — 2.04 billion MAUs. As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos.
- Shelleywalsh.Com
- Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
- YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
- Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
- TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
2 days ago · With a saturated market and competition from AI-generated videos, brands must exert effort in professional-quality production and editing. 4. TikTok. Of all the forms of social media marketing, TikTok marketing will see the highest budget increase in 2024. After all, 61% of TikTokers buy from brands advertising on the channel.
- Erica Santiago
- Social Networking. Examples of Major Platforms. Facebook: 2.9 billion monthly active users. Twitter: 368 million monthly active users. LinkedIn: 900.2 million members worldwide.
- Photo Sharing. Example of Major Platforms. Pinterest: 450 million monthly active users. One of the biggest platforms that specialize in photo sharing is Pinterest.
- Video Sharing. Examples of Major Platforms. YouTube: Over 2.6 billion monthly active users. Vimeo: 240 million viewers. Professional Uses. Roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased.
- Interactive Media. Examples of Major Platforms. Snapchat: 229 daily active users. TikTok: 100 million monthly active users in the U.S. alone. Apps like Snapchat and TikTok allow users to share photos and videos, they also have a variety of unique interactive and highly experimental features.
Jul 1, 2022 · Brandi. July 1, 2022 ~ Last updated: April 10, 2024. So you’ve decided to make the leap and invest in social media platforms for business – good choice! Social media is one of the cheapest forms of marketing available. The ROI it’s providing to the business world is growing more and more every day. So it’s about time that you tap into it!
Jul 18, 2022 · 1. Facebook. 2.93 billion monthly active users. The largest social media platform of them all. A Facebook Business Page that acts as a second website and online store. Comprehensive advertising to help you further reach your audience.
