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A boycott on Bud Light, the top beer brand in the United States, [1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [2] [3]
Mar 20, 2024 · An analysis of sales data confirms that Bud Light suffered a sustained downturn in sales, more pronounced in Republican-leaning counties in the U.S. And it explains several factors that determine ...
- When Did The Bud Light Controversy Begin?
- Why Are People Boycotting Bud Light?
- What Has Dylan Mulvaney Said About The Bud Light Backlash?
- How Has Bud Light Responded to The Backlash?
- Have Celebrities reacted to The Bud Light Backlash?
- Has Bud Light Reached Out to Dylan Mulvaney in The Wake of The Backlash?
- What’s The Bud Light Backyard Tour Summer Concert Series?
On April 1, when Dylan Mulvaney — an influencer who has 1.8 million Instagram followers and who is transgender — uploaded a videoto her social media account to promote a Bud Light contest. The clip, which was less than a minute long, focused primarily on promoting Bud Light's “Easy Carry Contest,” a $15,000 giveaway tied to March Madness sponsored ...
Conservative fans of the beer brand, including celebrities and other public figures, responded with outrage which has only increased in the months that followed. Prominent voices called for a boycott, many of whom have a history of speaking against the transgender community. Some went beyond refusing to buy the brand and went to the trouble to shoo...
Mulvaney took a break from TikTokafter uploading the Bud Light partnership video on April 1. On April 27 she spoke to her fans and addressed the anti-trans rhetoric she and others were receiving. "I grew up in a conservative family and I'm extremely privileged because they still love me very much," she began. "But what I'm struggling to understand ...
On April 14, Anheuser-Busch CEO Brendan Whitworth released a statement on the company's website, writing about the "importance of accountability" and taking responsibility "for ensuring every consumer feels proud." "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," the...
Musician Kid Rock was among the first celebrities to react, posting a video which featured himself shooting a stack of Bud Light caseswhile wearing a MAGA hat on April 3, two days after Mulvaney's video was uploaded. Country singer Travis Tritttweeted shortly after, “I will be deleting all Anheuser-Busch products from my tour hospitality rider. I k...
On June 29, Mulvaney uploaded a video to her TikTok, seemingly addressing Bud Light for the first timepublicly. In the clip, she called out Anheuser-Busch for not reaching out to her amid harmful transphobic rhetoric that followed their partnership. (Mulvaney did not directly use the company's name.) She began the video by saying, "One thing I will...
On July 13, Bud Light announced its return to the music space with the Bud Light Backyard Tour. The inaugural concert series will take place across four different cities and feature headlining artists including OneRepublic, Midland, Dashboard Confessional and Bush. The free music event, which invites fans who are 21 and older, kicks off in Nashvill...
Oct 31, 2023 · Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023, in Miami, Florida. ... "In Beyond Beer, our spirits-based ready-to-drink portfolio continued to grow volume by strong ...
Bud Light encouraged people to "enjoy some beer" on the Fourth of July weekend, but many made a point of saying they'd be drinking other beer brands instead. ... but Frericks said its decision to ...
Aug 18, 2023 · Advertisement. Bud Light has been embroiled in controversy for months after it partnered with transgender influencer Dylan Mulvaney on a beer promotion, causing angry conservatives and anti-LGBTQ+ ...
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When did the Bud Light Controversy start?
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Nov 21, 2023 · By Amanda Holpuch. Nov. 21, 2023. Months after Bud Light was featured in a social media promotion by a transgender influencer, Dylan Mulvaney, the beer company is still dealing with the strong ...
