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Jan 4, 2024 · Snickers launched a campaign in 2010 to show how hunger can make people "hangry" and change their behavior. The campaign used humor, consistency, and cultural relevance to boost sales, engagement, and brand recognition.
Feb 21, 2022 · It tells a story – there are universal aspects of hunger (crankiness, weakness, anger) and when you’re hungry, you can’t be part of the “pack.”. The concept of “You’re Not You When You’re Hungry” can be told in many different ways, giving Snickers flexibility to be creative. The first advertisement released in the campaign was ...
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What made Snickers 'You're Not you when you're hungry' so good?
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What makes a successful 'You're Not you when you're hungry' campaign?
- The Insight
- The Message
- Why It Worked
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A simple insight into the male psyche fuelled the original campaign: Unveiled through qualitative researchinto the brand’s target audiences, not only was this insight consistent across regions, it could be distilled into a broader universal truth: “When you’re hungry, you’re just not yourself. And, when you’re not yourself, it has a real impact on ...
Tapping into the same universal truth that earned the brand international fame, the new ads hover around two taglines: “You overreact when you’re hungry,” and “Hunger leads to uncomfortable situations”. Keeping it consistent in style, one message prevails: Snickers is the go-to solution for fast-acting hunger relief. Reach for one to keep your dign...
Snickers is a brand that knows the true value of consumer insight. Proving just how impactful a single insight into your audience can be once leveraged in the right way, the ongoing campaign is not only setting global standards, it’s consistently hitting home. Snickers lives and breathes its authentic, consumer-centric brand message, continuously p...
Learn how Snickers leveraged a simple insight into male behavior to create a global campaign that sells the brand as the ultimate hunger-quencher. See how the latest ads promote the peanut butter and almond varieties with humor and originality.
Dec 18, 2019 · Before the “You’re Not You When You’re Hungry” campaign, Snickers ran a controversial Super Bowl ad in 2007 showing two men kissing created by TBWA. For the past two Super Bowls, Mars ...
