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- Understanding Messenger by Facebook’s 24-Hour Rule
- Why Did Facebook Create The 24-Hour Rule?
- The 24-Hour Rule Basics
- What Happens If You Don’T Follow The Rules?
- Subscriber Engagement: How to Open The 24-Hour Window
- OTN and Sponsored Messages
- Analyzing Messaging Tag Policies
- Some Tactical Suggestions For Event Reminder and Account Update Tags
- Case Studies
- Conclusion and Suggested Next Steps
Before we dive in, let’s talk about what’s changed. Facebook updated some of its platform policies to drive more personalized and relevant conversations between individuals and businesses, in an attempt to make Messenger a high-signal channel. Any business that violates these policies will be given warnings, have their features limited, or be perma...
ManyChat’s CEO Mike Yan wrote a full briefing on the 24-hour rulein a separate ManyChat blog post, but it’s best to directly quote Facebook. Simply put, the 24-hour rule is there to prevent businesses from spamming users. What’s key to note here, however, is that by following these rules, businesses will ultimately help themselves. By keeping Messe...
The 24-hour rule is best explained as the following: After 24 hours have passed since a subscriber’s interaction with your business, you cannot send them a message, unless you’ve gotten their expressed permission to do so (OTN’s) or if the message falls under one of four predefined use cases, or you pay to send it using Sponsored Messages. To put i...
In general, if you violate Messenger’s 24-hour rule, you will receive a warning from Facebook, with further infractions resulting in having your page blocked. The improper use of Message Tags is a common reason for policy violations. While the overall purpose of the 24-hour rule is to prevent spam and promotional content, you can only use Message T...
In our definition of the 24-hour rule, we mentioned “subscriber engagement.” From Facebook’s point of view, subscriber engagement is the actions subscribers take when they want to interact with your business in some way. Remember, Facebook’s mission is to promote a Messenger environment that has a healthy back-and-forth between users and businesses...
Reopening the 24-hour window with a subscriber action is your best option to stay compliant with Facebook’s rules. Outside of that, you can send messages to Facebook users by using one of the following methods: Message Tags, One-Time Notification, or Sponsored Message. We’ll cover Message Tags in a second, but it’s worth covering OTN’s. In essence,...
We have two places for you to read about Message Tags: our CEO’s long-form guide and this short and sweet post. To understand use cases directly from Facebook, you can read them here.If you have not read anything on Message tags or don’t know what they are, we highly encourage you to drop everything and go read those posts to prevent potential bloc...
As of September 2020, it seems like many of the policy violations and usage blocks have come from the improper use of Confirmed Event Reminder Tags or the Account Update Tag. After ensuring that you’ve used these Tags properly, here are some tactical quick fixes that might prevent blockages or allow Facebook human reviewers to remove any account re...
Mike provided a few case studiesof the proper applications of Message Tags in his official guide to the 24-hour rules. These case studies are a useful tool to better understand which messages need to be tagged; and in such cases, if you don’t tag the message, they won’t send. Here we’ll look at case studies where a message is tagged, but might viol...
Phew, that was a lot of text! And if you read this far, congrats and thanks! It’s important to remember that we’re all in this together. Messenger policy aims to keep Messenger as a healthy, vibrant channel devoid of spam. Ultimately, this results in a better customer experience for users , which leads to better open, click-through, and reply rates...
May 24, 2016 · Today, Facebook has changed these rules and will now allow continuous video streams that well surpass the original 90 minute time limit. The initial downside of being able to host longer Live...
May 5, 2022 · Facebook Live is one of the best ways to connect with your audience and boost your brand’s visibility. In this post, we’ll teach you how to use Facebook Live video to the best of your advantage. So whether you’re just getting started or looking for tips and tricks, read on!
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Feb 20, 2024 · In general, if you violate Messenger’s 24-hour rule, you will receive a warning from Facebook, with further infractions resulting in having your page blocked. It is important to note that ManyChat will automatically protect you.
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