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- 10 min
- Customer Journey Stages. Generally, there are 5 phases that customers go through when interacting with a brand or a product: Awareness, Consideration, Decision, Retention, and Loyalty.
- Types of Customer Journey Maps and Examples. There are four types of customer journey maps, each with unique benefits. Pick the one that makes the most sense for your company.
- Benefits of Customer Journey Mapping. Breaking down the customer journey, phase by phase, aligning each step with a goal, and restructuring your touchpoints accordingly are essential steps for maximizing customer success.
- Customer Journey Mapping Examples. To help guide your business in its direction, here are examples to draw inspiration from for building out your customer journey map.
Jul 19, 2023 · A customer journey map (CJM) is a visual representation of how customers interact with and experience your website, products, or business across multiple touchpoints. By visualizing the actions, thoughts, and emotions your customers experience, a customer journey map helps you better understand them and identify the pain points they encounter.
Jun 10, 2024 · Steps for creating a customer journey map. Types of customer journey maps. Customer journey map examples. Free customer journey map templates. Customer journey mapping best practices. Frequently asked questions. Improve the customer journey with Zendesk. What is the customer journey?
- Define Your Persona. Defining personas is a crucial part in customer experience service and journey mapping in particular. We won’t go into details of creating personas – we’ll leave it for another post.
- Set Customer Journey Stages. The number of stages varies from business to business, but we’ll take 9 for this example: Aware. Research. Arrive at the cafe.
- Set Customer Goals. Setting customer goals at each stage is great for multiple reasons: It helps you understand how your business goals align with goals of your customers.
- Define Touchpoints. Touchpoints are encounters that happen between your business and customers. In the pizza restaurant example, touchpoints might be
Oct 13, 2022 · Learn what the customer journey mapping process is and download a free template that you can use to create your own customer journey map.
A customer journey map outlines customer experiences in different stages and touchpoints. Create one with templates, examples, and tips from Canva.