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  2. www.biography.com › business-leaders › a43878705What to Know About New Twitter CEO Linda Yaccarino - Biography

    May 12, 2023 · Read full bio. Elon Musk is appointing longtime ad executive Linda Yaccarino as CEO of Twitter. Learn about Yaccarino's career, and what the hiring means for Musk's ventures.

  3. www.bbc.co.uk › news › business-65640622Who is Linda Yaccarino, Twitter's 'superwoman'? - BBC

    Jun 5, 2023 · Business reporter, New York. Why would anyone want to leave a plum post at one of America's biggest media companies to take a chance leading Twitter, a social media platform with a spotty business...

  4. apnews.com › article › twitter-elon-musk-new-ceoWhat to know about Twitter’s new CEO Linda Yaccarino

    • Veteran Ad Exec
    • Pushing Boundaries
    • Biographical Details

    Yaccarino, 60, has worked as an advertising executive for decades. She came to NBCUniversal in 2011, just as Comcast was completing its merger with NBC, and oversaw integrating the companies’ ad sales platforms. There, her most recent title was chairman, advertising and client partnerships. She oversaw all market strategy and advertising revenue, w...

    See full list on apnews.com

    Yaccarino has pushed the ad industry for change on several fronts, including advocating for relying less heavily on Nielsen ratings for measurement,and introducing a digital platform called One Platform that makes it easier to buy ads across a variety of different media in an effort to better compete for ads against social media companies and tradi...

    See full list on apnews.com

    Yaccarino serves as chairman of the World Economic Forum’s Taskforce on the Future of Work. A 1985 graduate of Pennsylvania State University, she lives in Sea Cliff, New York, with her husband, Claude Madrazo. They have two children, Christian and Matthew.

    See full list on apnews.com

    • manderson@ap.org

  5. www.forbes.com › profile › linda-yaccarinoLinda Yaccarino - Forbes

    May 22, 2024 · PROFILE. Linda Yaccarino. CEO, X. Photo by Courtesy Linda Yaccarino. About Linda Yaccarino. In June 2023, Linda Yaccarino, 59, succeeded Elon Musk as the CEO of Twitter, now rebranded as X...

  6. www.nytimes.com › twitter-ceo-linda-yaccarinoTwitter’s New CEO, Linda Yaccarino, Eases Into the Hot Seat ...

    Jun 29, 2023 · After working for traditional media organizations in New York for decades, she is now helping to lead a San Francisco-based social media company that has undergone rapid changes under Mr. Musk, who...

  7. www.ft.com › content › 18508c6f-c5f7-4e40-ad6f-adWhy Linda Yaccarino took on the wildest job in Silicon Valley

    Sep 27, 2023 · Linda Yaccarino was in full flow when a text message from a friend stopped her in her tracks. ... A major biography written by journalist Walter Isaacson and a number of in-depth investigations ...

  8. www.vox.com › technology › 2023/5/11Who is Linda Yaccarino? NBCUniversal ad executive is new ...

    May 11, 2023 · Yaccarino is a seasoned ad executive who could restore the company’s trust with advertisers. But Musk is still in control. by Shirin Ghaffary. May 12, 2023, 9:04 AM PDT. Twitter’s new CEO, Linda...

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