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  1. en.wikipedia.org › wiki › The_dressThe dress - Wikipedia

    The dress was a 2015 online viral phenomenon centred on a photograph of a dress. Viewers disagreed on whether the dress was blue and black, or white and gold. The phenomenon revealed differences in human colour perception and became the subject of scientific investigations into neuroscience and vision science .

  2. Jun 24, 2022 · The Dress was a meme, a viral photo that appeared all across social media for a few months. For some, when they looked at the photo, they saw a dress that appeared black and blue. For...

    • David Mcraney
  3. May 14, 2015 · Remember "The Dress" — the photograph that sparked an online firestorm about whether the garment was white and gold or blue and black? Now, researchers have studied the phenomenon...

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  5. Apr 7, 2017 · When “the dress” went viral in 2015, millions were divided on its true colors: gold and white or black and blue? In a new study, New York University neuroscientist Pascal Wallisch concludes that these differences in perception are due to our assumptions about how the dress was illuminated.

  6. “Those who interpret the illumination as bright and yellowish, which it is, will see a blue dress,” Fairchild said. “Those who interpret the illumination as dim and bluish, as if the dress is in a shadow, which the limited context suggests, will see it as white and gold.”

  7. May 25, 2023 · In a new book, BuzzFeed's former editor-in-chief shares the backstory of the blue and black (or was it while and gold?) dress that changed internet culture forever.

  8. Jul 1, 2015 · Followers then reposted it to Twitter, and the image went viral. “The Dress” pitted the opinions of superstar celebrities against one another (Kanye and Kim disagreed, for instance) and...

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