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  1. Oct 18, 2011 · On Oct. 20, 1951, the CBS Eye made its debut on the airwaves. Creative director Bill Golden, who designed the logo, was inspired when he drove through Pennsylvania Dutch country. He became ...

  2. Oct 23, 2015 · Within the Modernist movement, CBS' Eye stands as an emblem of enduring design. This photo shows the exhibition view of "Revolution of the Eye: Modern Art and the Birth of American Television"...

  3. Oct 23, 2011 · Charles Osgood looks back on the iconic CBS eye logo as it celebrates its 60th anniversary.

  4. May 28, 2023 · The CBS eye logo has become iconic, instantly recognisable, and etched into the minds of millions of people who tune in to CBS every day. It's a testament to the power of design and how a minor tweak can make a huge impact.

  5. Oct 23, 2015 · More than 60 years later, the Eye continues to resonate and remain, in large part, unchanged. Jens Müller, designer and author of Logo Modernism credits the Eye's staying power to its...

  6. To celebrate the 50th Anniversary of the CBS eye in 2001, Charles Osgood did this report on the creation of the famous logo.

  7. CBS has one of the mystical and celebrated trademarks in the media landscape. It’s widely called the Eye mark or logo. Created in monochrome colors, the CBS logo has two black circles and a white ellipse. The white pointed ellipse drifts between the big and small circles, forming an eye.

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