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Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany , Bulgaria , Serbia , Ukraine , Belarus , Russia , Poland , Hungary , Latvia , Romania , Estonia and Lithuania , it is sold as Blend-A-Med , the name of ...
In 1960, the American Dental Association confirmed that Crest effectively prevents tooth decay. And by 1962, Crest had become the best-selling toothpaste in the United States. Crest has been a leader in dental health innovations since its inception in 1955.
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Dec 24, 1996 · In 1956, Crest® toothpaste was introduced nationally. In 1960, it became the first toothpaste to be recognized by the American Dental Association as an effective decay-preventing agent. The idea of using fluoride in toothpaste surfaced in the late 1940s, around the same time research showed that fluoride ions made tooth enamel harder and more ...
But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to the fight against tooth decay, launching a new era in dental care. Developed through a partnership between Indiana University and Procter & Gamble, Crest with stannous fluoride was the first toothpaste recognized by the American Dental Association for being ...
Apr 4, 2024 · WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to the fight against tooth decay, launching a new era in dental care. The American Chemical Society (ACS) honored the development of Crest with the ...
Jan 17, 2005 · From Business History Review. by Peter Miskell. Editor's Note: In the mid-1950s, P&G's new Crest toothpaste gained a modest 10 percent market share. But starting in 1960, Crest would dominate toothpaste sales for thirty years. What changed?
