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Jan 24, 2024 · Learn email marketing best practices from creating a strategy to building a list to tracking results.
- Erica Santiago
- Pamela Vaughan
- Don't purchase contact lists. This first tip should come as no surprise, but given the General Data Protection Regulation (GDPR), it bears repeating.
- Avoid using ‘No-Reply’ in the sender's email address. Have you heard of CAN-SPAM? This long-standing legislation is a popular and important guideline for all email marketers in the U.S.
- Stick to fewer than three typefaces. The less clutter you have in your email, the more conversions you'll get. Don't junk up your message with more than two fonts or typefaces, as that can distract readers and ruin your email’s visual appeal.
- Optimize the email's preview text. If you subscribe to any newsletter, you’ve likely seen a message like this at the top of your email: “Email not displaying correctly?
- Segmentation and Personalization. Segmentation enables small businesses to divide their subscriber base into smaller, targeted groups based on demographics, behavior or purchase history.
- Sending Emails at the Right Time. Timing impacts the likelihood that recipients will open and engage with your emails. By sending emails when your subscribers are most active, whether during specific hours of the day or particular days of the week, you increase the likelihood that more people will interact with your content.
- Compelling Subject Lines. First impressions matter. In email marketing, subject lines can determine whether or not customers will read your email. Crafting an engaging subject line could mean several things.
- Images with Alt Text. Alt text provides a textual description of an image. It is designed for readers with visual impairments or those using assistive technologies to read the image’s content.
- Email Marketing Fundamentals. In this chapter we’re going to cover the basics of email marketing. (Including what it is, why it works and why it’s still important)
- How to Build Your Email List. The first step of any email marketing campaign is to build your email list. In this chapter I’m going to show you exactly how to build your email list using strategies that are working right now.
- Email Campaign Templates. Now it’s time to show you how to create emails that get opened and clicked. Specifically, I’m going to share four proven email templates.
- How to Get Super High Open Rates. Now it’s time for me to show you how to get SUPER high open rates. In fact, I consistently get 35%+ open rates on newsletters that go out to 100k+ subscribers.
Nov 20, 2023 · Learn how to get started with email marketing, define your audience and goals, build your list, choose a provider, create an email schedule, and write effective copy. Explore 31+ email marketing examples from real brands by type, industry, and season.
- Whitney Blankenship
Dec 8, 2023 · Learn the basics of email marketing and how to use automation and AI to optimize your campaigns. Find out the benefits, best practices, costs, and types of email marketing, and get tips to send better emails.
Nov 28, 2022 · Learn how to grow your mailing list, build trust in your brand, and turn subscribers into buyers with these email marketing tips. From double opt-in sign-up to personalization, segmentation, and analytics, this article covers the basics of email marketing strategy.
