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For more than 40 years, IDEO has helped the world's leading organizations make the future. Find out how design can set you apart, help you grow, and solve your toughest challenges.
IDEO is a global design company. We believe a better future is for all of us to design. We use phrases like “design thinking” and “human-centered design” to describe our process.
IDEO introduces design thinking, how it came to be, how it is being used, and steps and tools for mastering it.
IDEO is a global design company. We believe a better future is for all of us to design. Explore thinking, Insight, innovation, & a healthy dose of play.
IDEO (/ ˈ aɪ d i oʊ /) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California , in 1991. [6] [7] [8] The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences.
IDEO is often credited with inventing the term “design thinking” and its practice. In fact, design thinking has deep roots in a global conversation that has been unfolding for decades.
For over 40 years, IDEO has partnered with organizations to design human solutions that people love.
IDEO | 619,859 followers on LinkedIn. At IDEO (pronounced “EYE-dee-oh”), we believe a more sustainable, equitable future is for all of us to design.
We design the way people experience everyday life by surfacing unmet needs and using those insights to create things people love. From pioneering supersonic jet experiences to breakthrough medical innovations and next-generation AI tools, IDEO has been at the forefront.
Designing Transformation. Organizations can change. Cultures can change. Systems can change. Never all at once, but through a series of strategic leaps that build belief, increase confidence, and shape identity—setting in motion an arc of change that may not have seemed possible.
