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mass communication, process of sharing information with a large audience. Mass communication is accomplished via mass media —that is, technology capable of sending messages to great numbers of people, many of whom are unknown to the sender (e.g., television ). The purposes of mass communication include entertainment, education, and political ...
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience.”. McQuail states that mass communication is “only one of the processes of communication operating at the ...
mass media, modes (or, less commonly, a single mode) of mass communication whereby information, opinion, advocacy, propaganda, advertising, artwork, entertainment, and other forms of expression are conveyed to a very large audience. In this, the most general, sense of the term, mass media have included print, radio, television, film, video ...
Dec 10, 2018 · Mass media refers to the technologies used as channels for a small group of people to communicate with a larger number of people. The concept was first addressed during the Progressive Era of the 1920s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapers, radio, and film. Indeed, the ...
Feb 27, 2024 · The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching ...
Simply put, mass communication is the public transfer of messages through media or technology-driven channels to a large number of recipients from an entity, usually involving some type of cost or fee (advertising) for the user. “The sender often is a person in some large media organization, the messages are public, and the audience tends to ...
This function has been analyzed and discussed by mass communication scholars for decades. Overall, the mass media serves four gatekeeping functions: relaying, limiting, expanding, and reinterpreting (Bittner, 1996). In terms of relaying, mass media requires some third party to get a message from one human to the next.
May 17, 2024 · Communication - Mass, Public, Media: The technology of modern mass communication results from the confluence of many types of inventions and discoveries, some of which (the printing press, for instance) actually preceded the Industrial Revolution. Technological ingenuity of the 19th and 20th centuries developed the newer means of mass communication, particularly broadcasting, without which the ...
W. James Potter is Professor in the Department of Communication at the University of California at Santa Barbara and a former editor of the Journal of Broadcasting & Electronic Media. He is the creator of lineation theory and has published over 20 books as well as more than 100 scholarly articles about media effects.
