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Facebook, YouTube, Instagram, and WhatsApp are the most popular social networks worldwide, each with at least two billion active users.
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- Facebook. Headquarters: Menlo Park, CA. Launched: 2004. Monthly Active Users: 3 billion. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.
- YouTube. Launched: 2005. Headquarters: San Bruno, California. Monthly Active Users: 2.5 billion. Revenue: $29.24 billion (2022). Founders: Jawed Karim, Steve Chen, Chad Hurley.
- Instagram. Headquarters: Menlo Park, CA. Launched: 2010. Monthly Active Users: 2 billion. Founders: Kevin Systrom, Mike Krieger. Revenue: Instagram-specific revenue not known.
- TikTok. Launched: 2016. Headquarters: Culver City, California. Monthly Active Users: 1.2 billion. Founders: ByteDance Ltd, Zhang Yiming, Toutiao. Revenue: Unknown.
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Facebook is the most used social media platform in the world in terms of monthly active users (MAUs). Over 3 billionpeople log into the platform each month. After Facebook, the most popular social media platforms are YouTube and Instagram.
These are world’s most popular social media platforms as of October 2023, according to Statista: * WhatsApp has not published data in the past year, so this figure is less reliable ** Figure uses daily active users—monthly active user count is likely higher
We’ve rounded up some of the world’s biggest social media apps and websites (in no particular order). And shared some marketing tactics for each. To help your business take its social strategy to the next level. Let’s dive into our list of social media platforms:
Website: https://www.facebook.com/Company:MetaCountry:United StatesYear launched:2004Website: https://www.youtube.com/Company:AlphabetCountry:United StatesYear launched:2005Website: https://www.whatsapp.com/Company:MetaCountry:United StatesYear launched:2009Website: https://www.instagram.com/Company:MetaCountry:United StatesYear founded:2010Website: https://www.wechat.com/Company:TencentCountry:ChinaYear founded:2011Website: https://www.tiktok.com/Company:ByteDanceCountry:ChinaYear founded:2016Website: https://www.douyin.com/Company:ByteDanceCountry:ChinaYear founded:2016- Facebook – 2.96b Monthly Active Users. Facebook is the undisputed heavyweight champion of social media platforms. While it can’t take credit for getting everything started, that honor goes to SixDegrees (RIP), Facebook is the social media juggernaut that not only showed the world what the internet can be, but also fundamentally changed the way humans interact with each other.
- YouTube – 2.51b Monthly Active Users. The second-most popular social media platform on our list, YouTube comes in at a super-impressive 2.29 billion registered users.
- WhatsApp – 2b Monthly Active Users. Founded in 2009 by two former Yahoo! employees, WhatsApp’s original goal wasn’t to be an instant messaging (IM) app, but rather to simply show “statuses” next to the names of each entry in a user’s address book.
- Instagram – 2b Monthly Active Users. No statistic does justice to the role that Instagram has played in shaping the world’s collective ego over the past 13 years.
Dec 6, 2021 · This graphic shows the monthly active users of the top 28 social platforms worldwide, as of 2021. Meta, formerly Facebook, owns four of the five most widely used platforms, while Tencent and Alphabet each have two platforms in the list.
- Carmen Ang
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May 18, 2023 · The number of social media users worldwide has swelled to a record 4.9 billion people globally. What’s more, this number is expected to jump to approximately 5.85 billion users by 2027. [1]
