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This graph shows the market share of search engines in China based on over 5 billion monthly page views.
May 28, 2024 · May 28, 2024. Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most...
As of 2020, the revenue of search engine business totaled 133 billion yuan and was projected at 197 billion yuan by 2023. As a continuous impetus to the search engine industry, the...
Jun 22, 2023 · In a country with over one billion internet users, China's search engine industry was estimated to reach 145 billion yuan in 2023. Baidu has been the largest online search provider in the...
- Baidu vs Sogou: Introduction to The Most Popular Search Engines in China
- Top Search Engines in China: Recent Trends & Past Data
- Top Search Engines in China: Baidu vs Sogou
- What Is The Most Popular Search Engine in China?
WHAT’S UNIQUE ABOUT CHINA’S SEARCH MARKET?
China has developed its own platforms that understand unique Chinese language, culture, and search intent. Localizing content for Chinese platforms is critical to connecting with Chinese users—knowing and actioning upon how and why they search will get you found. And with global search engines banned, local giants Baidu and Sogou are the top search engines in China, with both providing valuable information to users through websites, news, images, videos, blogs, and much more. Baidu even has i...
SEARCH ENGINE MARKET SHARE IN CHINA
Since 2018, Baidu’s market share on desktop has been on a continuous downtrend, dropping sharply from 64.64% to 48.32% in 2019 alone. This downtrend was likely catalyzed by a viral article published in early 2019 called Search Engine Baidu: Already Dead, which criticized Baidu’s tendency to direct more organic traffic to its own property, Baidu Baijiahao. With Baidu’s search experience being questioned, Sogou’s market share increased dramatically from 31.22% in 2019 to 54.04% in 2021. In July...
BAIDU VS SOGOU: SERP RANKINGS
Both Baidu and Sogou share similar algorithms and favor displaying results from their own properties higher on their SERPs. For instance, searching “旅游景点” (travel attractions) on Baidu and Sogou resulted in Baidu Maps and Sogou Baike ranking first on the SERPs, respectively. At the same time, Baidu regularly integrates video and product search results on its SERP, such as the video that ranked third for “旅游景点” (travel attractions). And since Sogou is powered by WeChat, they share the same con...
BAIDU VS SOGOU: SERP STRUCTURE
To maximize page load speed and improve user experience, both Baidu and Sogou display up to 10 organic results per page by default. The screenshot below highlights how the SERPs for both search engines are structured: 1. Organic search results, which are similar across both SERPs, are outlined in red 2. Paid search ads are outlined in green 3. Vertical search results (based on topic, media type, and content genre) are outlined in blue 4. Results from Baidu- and Sogou-owned properties like Bai...
BAIDU VS SOGOU: SERP SNIPPETS
On both SERPs, organic results generally feature a title tag, followed by a simplified meta description with information about that page’s content, then the landing page URL or the name of its Baidu Baijiahao(or publisher number). In some cases, there is a feature image to the left of the meta description. Baidu and Sogou have similar organic listings on their SERPs. On both, the search term (the example below shows “Swarovski” as the search term) is in red to highlight the relevance of the p...
Baidu is the #1 most popular search engine in China with a 73.86% market share. Sogou is the #2 most popular search engine in China with a 18.99% market share. However, as Baidu continues to blend organic and paid results on their SERP, users who prefer a simpler search experience may turn to Sogou which, given its current trajectory, should be a s...
Google dominates the search engine market share, averaging an 86–96% market share worldwide. Google’s global search engine market share was 91.88% as of June 2022. Baidu reigns supreme in China with a 75.54% market share.
May 20, 2023 · China’s Search Statistics and Revealing Facts (Editor’s Choice): Baidu’s share of the Chinese search engine market is 75%. A third of Chinese netizens use Sogou. Combined, the biggest search engines boast more than $26 billion in revenue. Bing has an 11% market share.
