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Aug 16, 2013 · 1.41K subscribers. Subscribed. 449. 58K views 10 years ago. Apple's first Think different commercial that begins, "Here's to the Crazy Ones", which was narrated by Steve Jobs. It...
- 1 min
- 58.7K
- HistoryvsHollywood
“Think Different” Ad Lyrics. Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of...
Apple ’s remarkable rise, coupled with Steve Jobs ’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and the “To the...
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- An Apple Ad with A Lasting Impact
The successful ad, and an accompanying set of posters, did more than simply mark the return of Jobs to Apple. It was also the first Apple ad produced by TBWA Chiat/Day in more than a decade. (Cupertino ditched the ad agency following its infamous “Lemmings” Apple commercialin 1985, the same year Jobs departed the company.) In the most cynical terms...
As I detailed in a previous “Today in Apple history” installment, Jobs tried out the phrase in front of an audience at the 1997 Macworld Expo. In doing so, he was “planting the seeds for the adso that it would seem more organic when Apple debuted the [finished spots].” The ad copy itself sprang from copywriters Rob Siltanen and Ken Segall (the latt...
Jobs originally wanted to use one of Robin Williams’ inspirational speeches from the movie Dead Poets Societyfor the commercial, until Siltanen and Segall wrote the “Here’s to the crazy ones” copy. This idea clearly stuck around with someone at Apple, however. The company wound up using the Williams audio sample for one of its “Your Verse” ads for ...
Apple discontinued its “Think Different” ad campaign upon the arrival of the iMac G4 in 2002. However, the ads’ impact continues to be felt to this day. It still serves as a kind of guiding-light mission statement, similar to the Apple Values manifesto of the 1980s. Current Apple CEO Tim Cook, for instance, keeps a copy of one of the original “Thin...
The Iconic Think Different Apple Commercial Narrated by Steve Jobs. Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules….
Oct 24, 2011 · 130 subscribers. Subscribed. 2.4K. 190K views 12 years ago. "Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see...
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- Andrew Martin
