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  1. Meet Tru Kids. We’re the proud parent of beloved brands. Established 1948. Established 1965. Established 1996. Star Brands. Our star brands are globally-recognized household names. Star Brand. Toys“R”Us. The Champions of Play. Toys“R”Us is a star brand in the Tru Kids family.

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      Contact Us. ©2024 Tru Kids Brands, All Rights Reserved....

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      Tru Kids Brands™ ("Tru Kids"), the proud parent of the...

  2. en.wikipedia.org › wiki › Tru_KidsTru Kids - Wikipedia

    Tru Kids, Inc. ( / tru /; doing business as Tru Kids Brands) is an American retail and licensing company that operates the Toys "R" Us locations in the United States. Although they only operate locations in the United States, they own the Toys R Us brand internationally (except in Canada ).

  3. Mar 15, 2021 · WHP Global, a brand acquisition and management firm, becomes a significant shareholder of Tru Kids Inc., parent company to Toys“R”Us and Babies“R”Us. The iconic toy and baby brands generate over $2 billion in global retail sales annually and have a global presence in over 25 countries.

  4. en.wikipedia.org › wiki › Toys_"R"_UsToys "R" Us - Wikipedia

    Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1948; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey , in the New York metropolitan area .

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  6. Feb 11, 2019 · 3 m. Share. The next chapter in the Toys “R” Us saga is officially official. As reported last month, Toys “R” Us has officially emerged as a new company, Tru Kids Inc. dba Tru Kids Brands. The company is the new parent of Toys “R” Us, Babies R Us, Geoffrey the Giraffe and more than 20 established consumer toy and baby brands.

  7. Feb 12, 2019 · Toys”R”Us is making a comeback! Toys”R”Us has officially emerged as a new company, Tru Kids Inc.! With new leadership and a fresh vision, they’re ready to deliver the magic of its iconic brands around the world.

  8. Feb 12, 2019 · Tru Kids is the new parent company of Toys "R" Us and Babies R Us and also owns the rights to Geoffrey and dozens of Toys "R" Us original toy brands. Tru Kids plans to open 70 stores this...

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