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Discover the details of how Search works - from the technology we make to the approach we take.
- How Search Works
Our Search index is like a library, except it contains more...
- Features
Ranking results Rigorous testing Detecting spam ... Google's...
- Our History
Since our launch in 1997, Google Search has continued to...
- Detecting Spam
Google invests in systems to ensure that sites don’t rise in...
- How Search Works
Oct 3, 2021 · One of the most effective ways to narrow your search is to put your search terms inside quotation marks: From song lyrics to movie titles, this can cut a lot of the clutter from results...
- Backlinks
- Freshness
- Keyword Mentions
- User Experience
- Topical Authority
Google wants to display pages where “prominent websites on the subject [are] linking to the page.” In layman’s terms, it wants to see backlinks from authoritative websites (that are also topically relevant) pointing to your pages. Acquiring these links is called link building, and it is arguably one of the most important tasks you should do to get ...
Content freshness refers to how “fresh,” or recent, the content on your webpage is. When was the last time it was updated? This factor matters more for some queries than others. For example, if you search for something news-related, Google will typically rank results published within the last 24 hours. However, if you search for a topic that doesn’...
One of the things Google cares about is “the number of times your search terms appear [on the page you’re trying to rank].” In general, it’s good practice to try to include your exact keyword on the page several times in several places, including: 1. The title. 2. At least one subheading. 3. The page’s URL. 4. The intro paragraph. That said, we don...
Google states that it cares about “whether the page has good user experience.” But what is considered “good user experience”? User experience (UX) encompasses a lot of different things, including the following: 1. Page load speed (Google recommendsunder two seconds) 2. No intrusive interstitials, like ads or pop-ups 3. Intuitive navigation and inte...
Google wants to display “sites that many users seem to value for similar queries.” This means sites that have additional, valuedcontent about queries relevant to the one being searched. While Google isn’t explicit about what it means by “users seem to value,” we can safely assume that topical backlinks are a part of it. So in addition to creating a...
Jan 24, 2022 · Home. How-To. 21 Google Search Tips You'll Want to Learn. Most of us use Google every day, but many have likely only scratched the surface of the search engine's power. Here's how to get...
- Start with the basics. No matter what you're looking for, start with a simple search like where's the closest airport?. You can always add a few descriptive words if necessary.
- Search using your voice. Tired of typing? To search with your voice, tap the Microphone . Learn how to search with your voice.
- Choose words carefully. When you decide what words to put in the search box, try words that are likely to appear on the site you're looking for. For example, instead of saying my head hurts, say headache, because that’s the word a medical site uses.
- Don’t worry about the little things. Spelling: Google's spell checker automatically uses the most common spelling of a given word, whether or not you spell it correctly.
Mar 30, 2023 · Calculate travel distances. Compare hotel prices. Find local events. Translate words to other languages. Get word definitions and etymologies. Track the status of a flight. Get customer support information. Get the time for anywhere in the world. Get the current weather or a weather forecast.
Dec 1, 2023 · General SEO. How the Google Search Algorithm Works: A Zero-Fluff Guide. Ryan Prior. Dec 01, 2023 15 min read. Share. TABLE OF CONTENTS. What Is the Google Search Algorithm? The Google Search algorithm is a complex system Google uses to decide how pages will rank in the search results. The algorithm is believed to consider hundreds of factors.
