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     Should be included on all publications

     • The Yale logo should be included on all publications of the university—web and print—to affirm the publication’s status as emanating from Yale.
     yaleidentity.yale.edu › core-identity-elements › yale-logo-and-wordmarks

     Yale Logo | Yale Identity

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   Should the Yale logo be on all publications?

   • The Yale logo should be included on all publications of the university—web and print—to affirm the publication’s status as emanating from Yale. The Yale logo should be used in all situations that call for the official mark of the university.

   Yale Logo | Yale Identity

   yaleidentity.yale.edu/core-identity-elements/yale-logo-and-wordmarks/yale-logo

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   What is the Yale logo?

   • The Yale logo embodies Yale’s identity and assures audiences of a publication’s strong connection to the university. The Yale logo features a direct and confident “Yale” set in a modified version of the Yale typeface. It is carefully proportioned to work at small and moderate sizes in all publications—web and print.

   Yale Logo | Yale Identity

   yaleidentity.yale.edu/core-identity-elements/yale-logo-and-wordmarks/yale-logo

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   Does a Yale logo need to be a prominent display element?

   • When used in a Yale publication, the Yale logo does not need to be a prominent display element. It can function at small to moderate sizes to brand a publication as a Yale product. The Yale logo functions best when placed on the back cover of a print document or at the foot of a print or webpage.

   Yale Logo | Yale Identity

   yaleidentity.yale.edu/core-identity-elements/yale-logo-and-wordmarks/yale-logo

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   What is the Yale School of Medicine logo?

   • Yale School of Medicine’s wordmark: This wordmark—the Yale logo, followed by the words SCHOOL OF MEDICINE, typeset as shown—replaces previous iterations of the medical school’s graphic identity and should be used on all print and electronic materials that we create.

   Branding & Graphic Design < MyYSM - Yale School of Medicine

   medicine.yale.edu/myysm/communications-technology/branding-and-graphic-design/

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3. yaleidentity.yale.edu › yale-logoYale Logo | Yale Identity

   yaleidentity.yale.edu › yale-logo

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   The Yale logo should be included on all publications of the university—web and print—to affirm the publication’s status as emanating from Yale. The Yale logo should be used in all situations that call for the official mark of the university.

4. yaleidentity.yale.edu › core-identity-elementsWordmarks | Yale Identity

   yaleidentity.yale.edu › core-identity-elements

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   A Yale logo or a Yale wordmark should appear on every Yale publication. Generally speaking, one appearance is sufficient for any one print, web, or moving-image piece; it would be visually redundant to use both an organization’s wordmark and a Yale logo on any given page.

5. medicine.yale.edu › myysm › communicationsBranding & Graphic Design < MyYSM - Yale School of Medicine

   medicine.yale.edu › myysm › communications

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   This wordmark—the Yale logo, followed by the words SCHOOL OF MEDICINE, typeset as shown—replaces previous iterations of the medical school’s graphic identity and should be used on all print and electronic materials that we create.

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6. yaleidentity.yale.edu › core-identity-elementsCore Identity Elements | Yale Identity

   yaleidentity.yale.edu › core-identity-elements

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   Yale’s core graphic identity elements are simple to implement and few in number. While the various communications media call for adjustments and additional elements, the core elements remain constant: use the Yale logo, use the Yale typeface, use Yale blue, describe how your unit fits into the University.

7. yaleidentity.yale.eduWelcome | Yale Identity

   yaleidentity.yale.edu

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   All Yale’s schools and units use the Yale logo and wordmarks. Yale typefaces. Learn about the Yale typeface and additional recommended fonts for print and digital. Communication materials. Guidelines for print, digital, and more. Presentations. Mobile apps. Signage. Stationery. Websites. See all guidelines. Download assets and templates.

8. yaleidentity.yale.edu › guidelines › websitesWebsites | Yale Identity

   yaleidentity.yale.edu › guidelines › websites

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   The Yale logo should never be combined with other designs to form a new or hybrid logo. The logo and signature should be linked to the main Yale website. In addition, Yale College and other organizations may have their own wordmarks.

9. yaleidentity.yale.edu › creating-custom-logosCreating Custom Logos | Yale Identity

   yaleidentity.yale.edu › creating-custom-logos

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   Yale generally does not permit the creation of custom logos. We see hundreds of logos in the course of a day, each representing a different business entity, product, or service. The result of this visual barrage is that many of us assume that every program, product, or service of Yale must also have its own logo—its own brand. This is not so.