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What does a high or low bounce rate mean?
What is bounce rate?
Why is my bounce rate so high?
Nov 3, 2020 · November 3, 2020 14 min read. Bounce rate is the percentage of visitors that take no further action after landing on a website, like clicking through to another page, leaving a comment, or adding an item to their cart. It’s a great metric to measure user engagement, but only if you know how to use it.
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- Slow-To-Load Page. Google has a renewed focus on site speed, especially as a part of the Core Web Vitals initiative. A slow-to-load page can be a huge problem for bounce rates.
- Self-Sufficient Content* Sometimes your content is efficient enough that people can quickly get what they need and bounce! This can be a wonderful thing.
- Disproportional Contribution By A Few Pages. If we expand on the example from the previous section, you may have a few pages on your site that are contributing disproportionally to the overall bounce rate for your site.
- Misleading Title Tag And/Or Meta Description. Ask yourself: Is the content of your page accurately summarized by your title tag and meta description? If not, visitors may enter your site thinking your content is about one thing, only to find that it isn’t, and then bounce back to whence they came.
May 11, 2020 · A high bounce rate is anywhere in the 70s or higher in conjunction with low conversion rates. Higher bounce rates and low conversions are always bad — and that’s what you should focus on. The confusion comes in when you have high bounce rates that are perfectly normal, like those of blog pages.
What does a high bounce rate mean? If you keep asking what does it mean when your pages have a high bounce rates? When a page has (or several pages have) a high bounce rate, it simply means that visitors are leaving without visiting other pages of the site. Is a high bounce rate bad?
Oct 23, 2023 · A bounce rate at or close to 100% often indicates an issue with your page itself. A high bounce rate indicates that users may not be able to get where they want to go, elsewhere on your site.
Aug 16, 2023 · Bounce rate captures how often visitors bounce away from the site after a single page view. When a site’s average bounce rate is high, it indicates there may be technical problems with the site, or site content may not be engaging enough for a visitor to explore further.
Typically, a bounce rate of 40% or lower is considered good, while anything above 55% is deemed high and may signal a need to address whatever is not currently working for your visitors. While you want your bounce rate to be on the low end, it’s important to remember that what that looks like depends on your industry.
