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- In April 2018, Kreiz became CEO of Mattel, replacing Margo Georgiadis, after a year of continued weak sales. Kreiz became board chairman in May 2018. In 2021, under Kreiz's leadership, Mattel's net sales were up 19% and its operating income was up 95% vs. the prior year - Mattel's highest annual growth rate in the last decade.
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Jul 13, 2023 · Mattel Films is one of a few initiatives spearheaded by Mattel CEO Ynon Kreiz, who is our guest in today’s episode of Leadership Next. Ynon took over as CEO of Mattel in 2018, making him the...
Aug 7, 2023 · The Israeli-born CEO of Mattel — the toy giant enjoying a resurgence following the release of the wildly popular “Barbie” movie last month — steered the company’s path to the film, and is even...
- Can You Elaborate on That?
- How Does That Work, exactly?
- Are There Elements of This Changing Role That Are Unique to Mattel?
Beyond physical play, which in itself is great, there has to be another reason why you buy our product and why you engage with our product. This is something that is important for parents, caregivers, as well as children. They know that when they buy, when they interact with our product, there is another benefit. It needs to inspire, entertain, or ...
We’re not saying, “Please make movies and television or episodic content so we can sell more toys.” It’s about, “Make great content that people want to watch.” We know, of course, that in success we will also sell more toys. It’s not that we’re not looking to sell more toys. But the mandate for all these verticals that we are now developing is to d...
Trust is foundational for every company, but it’s particularly important for us, given our main consumers are children. In some cases, we start the relationship with the parents before the child is born, with Fisher-Price. Developing and cultivating and strengthening that relationship can only be achieved through trust. And, of course, continuing t...
Kreiz, the company’s fourth CEO since 2012, is trying to flip the script—and counting on Hollywood to play a starring role in its comeback. BY Adam Lashinsky. Ynon Kreiz, Mattel's CEO since...
Feb 9, 2022 · Mattel, which has been led by entertainment veteran Ynon Kreiz since 2018, posted strong fourth-quarter results Wednesday that were ahead of Wall Street analysts’ expectations.
Jul 9, 2021 · Mr. Kreiz stabilized Mattel by restructuring its supply chain and reducing costs by $1 billion over three years, in part by closing factories and laying off more than 2,000 nonmanufacturing...
Oct 4, 2023 · Mattel CEO and Chairman Ynon Kreiz discussed reshaping the company from a strictly toy-based enterprise to a powerhouse film producer with this summer’s blockbuster “Barbie.”
