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      • Now, here’s the good news: Statistically, this year represents a significant improvement, with about 18 percent of games shown featuring female characters. In fact, this represents a new high, almost doubling the previous (dismal) record of 9 percent from 2014, our first year collecting this data.
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  2. Since the 1990s, [1] female gamers have commonly been regarded as a minority. However, industry surveys have shown that over time, the gender ratio has become closer to equal. Beginning mainly in the 2010s, women have been found to make up around half of all gamers.

  3. Key takeaways. This is the fifth edition of the Bryter Female Gamer Study. We surveyed 1,500 female gamers, spread evenly across the US, UK and China. The study explores the behaviours and experiences of female gamers in order to better understand the wider gamer audience and what this means for game development.

    • How Many Female Players Are there?
    • How and What Do Women Play?
    • Female Protagonists
    • Women’s Gaming Perspective
    • Summary

    In the collective consciousness, games are still associated primarily with men. They are the target for the majority of the promotional materials related to digital entertainment. Meanwhile, women are gaining importance as a relevant consumer group. At the end of 2020, a report from a Polish IQS studywas published focusing primarily on women in the...

    Research reports published online that show a high proportion of female gamers often generate strong emotions in the gaming community. These reports, however, tend to equate casual mobile gamers with so-called “hardcore” gamers, which in turn gives a wrong picture of the modern electronic gaming community. It’s hard to disagree that “casuals” and “...

    What about the representation of women among video game characters? Feminist Frequency shows that there are more and more female protagonists. As much as 18% of games announced in 2020, had a female playable character. For comparison – until 2020, the proportion rarely exceeded 10%. What’s more, The modern game protagonist is rarely a damsel in dis...

    Speaking of female protagonists, it’s worth taking a look at women’s preferred protagonist archetypes, among other things. In the aforementioned Gaming Sense 2021: Stories and Archetypes** study, we asked gamers about their dream games. We asked directly – if you had the opportunity, what game would you design for yourself. Which is to say: 1. what...

    Women are increasingly present in the gaming world – both as recipients of games and as their creators and commentators. According to popular belief, they do indeed often play mobile productions, but that doesn’t mean they don’t also reach for PC and console games. Among the most preferred genres, female gamers most often mention RPGs, adventure ga...

  4. Three in five (61%) female gamers find that the storyline given to female characters often lacks the same depth and thought given to male characters and over half (56%) feel female characters rarely play an important role.

  5. Jun 14, 2019 · Looking at every game featured at every major E3 press conference for that year, we found that out of the 76 games featured, only a paltry seven of them centered female heroes—less than 10...

  6. Oct 15, 2020 · Now, here’s the good news: Statistically, this year represents a significant improvement, with about 18 percent of games shown featuring female characters. In fact, this represents a new high,...

  7. Jan 31, 2024 · When it comes to gender representation, men still make up over two-thirds of game developers—23% of developers surveyed are women, 21% are from the LGBTQ+ community and 5% are non-binary.

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