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On November 3, 1911, he co-founded the prestigious ‘Chevrolet Motor Car Company’ with Durant and two other investment partners, William Little, and Dr. Edwin R. Campbell. But when differences arose between him and Durant over the car's design, he sold Durant his share in the company, in 1915, and moved on to found McLaughlin's Company in ...
Nov 3, 2022 · On November 3, 1911, the Chevrolet Motor Car Company was created. Louis-Jean Chevrolet, his brother Arthur Chevrolet, William Durant, Michigan automaker William Little, and Durant’s son-in-law were all involved in the creation and financing. Louis became the president of the company.
- Jesse Batson
- Senior Contributing Writer
Together they founded Chevrolet Motor Company in 1911, named after Louis Chevrolet. It launched two models in 1914 with the first valve-in-head engine, which drew many potential Ford Model T buyers. Chevrolets sold very well.
After a falling-out with Durant, Chevrolet formed the Frontenac Motor Company in partnership with his brother. Their firm designed and produced cars that won many races, including the Indianapolis 500 in 1920 and 1921. Although his business was not a financial success, Chevrolet continued to make his expertise available to other manufactures.
Dec 11, 2017 · Before the 1909 Vanderbilt Cup Race Louis agrees to establish a general automobile garage business in New York City named Chevrolet-Kenen Auto Company but the agreement never consummates. On March 5th 1909, Louis and his brother Arthur were hired by Buick to join the Buick Race Team.
Jun 29, 2023 · Born on December 25, 1878, in La Chaux-de-Fonds, Switzerland, Louis Chevrolet was a man of unwavering tenacity. As a son of a watchmaker, he grew up in a world of precision and complexity, elements that later defined his professional path.
Treasury of Early American Automobiles, 1877-1925 (New York: Bonanza Books, 1950), p.179.</ref> On November 8, 1911 he partnered with Durant to start the Chevrolet Motor Car Company there, choosing as the company's logo a stylized Swiss cross, to honor his parents' homeland.<ref> McPhee, John La Place de la Concorde Suisse.
