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     Dec. 6, 2014

     • Following a collaboration with video game company Capcom, tying into the “Drake vs. Lil Wayne” tour, the brand rocked the world with news more than three years in the making: they were opening a dedicated OVO brick-and-mortar flagship. Located in downtown Toronto, the shop opened its doors on Dec. 6, 2014.
     www.complex.com › style › history-of-ovo-clothing-ovo-timeline

     Drake’s OVO Apparel: A Timeline Of The Owl-Logo Clothing ...

2. People also ask

   What is Drake OVO Clothing?

   • Origins and Connection to Drake OVO Clothing’s history is a tale of organic origin. Born from the creative collective that is Drake’s OVO, the brand mirrors the rapper’s ascent to stardom with its own trajectory. It all began with a recognition of the power of branding within the burgeoning Drake enterprise.

   The Story of OVO Clothing: From Drake's Brand to Global Phenomenon

   www.wistomagazine.com/ovo-clothing/

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   What is ovo store?

   • OVO Store, short for October’s Very Own, stands at the crossroads of fashion, culture, and innovation. Founded by the iconic Canadian rapper Drake alongside Oliver El-Khatib and Noah “40” Shebib in 2011, the brand has emerged as a powerhouse in the global fashion scene, captivating enthusiasts with its distinctive style and ethos.

   October’s Very Own: Exploring the Iconic OVO Store

   medium.com/@ovostorre/octobers-very-own-exploring-the-iconic-ovo-store-7866cd85485e

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   What is OVO Clothing?

   • The Connection Between OVO and Hip-Hop Culture Drake’s OVO has become synonymous with hip-hop culture, and by extension, so has OVO Clothing. The brand’s products are a vehicle for fans to express their connection to music, art, and urban life. It’s a culture where fashion communicates more than just style; it’s a statement on identity.

   The Story of OVO Clothing: From Drake's Brand to Global Phenomenon

   www.wistomagazine.com/ovo-clothing/

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   When did OVO open a store in Toronto?

   • One month after OVO offered a small collection with Capcom, the brand opened its very own brick-and-mortar store in the Little Portugal section of Toronto on December 6th, 2014.

   Started From The Bottom The Rise Of October's Very Own, The Brand

   www.grailed.com/drycleanonly/octobers-very-own

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3. www.complex.com › style › history-of-ovo-clothingDrake’s OVO Apparel: A Timeline Of The Owl-Logo Clothing ...

   www.complex.com › style › history-of-ovo-clothing

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   Mar 12, 2020 · In 2012, an OVO webshop appropriately opened on Drake’s 26th birthday. That December, NYC’s Nepenthes shop dropped “No New Friends” merch and an OVO hoodie design that can still be found today....

   • Author: Gregory Babcock

4. www.wistomagazine.com › ovo-clothingThe Story of OVO Clothing: From Drake's Brand to Global ...

   www.wistomagazine.com › ovo-clothing

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   Jan 26, 2024 · Origins and Connection to Drake. OVO Clothing’s history is a tale of organic origin. Born from the creative collective that is Drake’s OVO, the brand mirrors the rapper’s ascent to stardom with its own trajectory. It all began with a recognition of the power of branding within the burgeoning Drake enterprise. The concept of OVO ...

5. medium.com › @ovostorre › octobers-very-ownOctober’s Very Own: Exploring the Iconic OVO Store - Medium

   medium.com › @ovostorre › octobers-very-own

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   Feb 26, 2024 · 4 min read. ·. Feb 26, 2024. --. OVO Store, short for October’s Very Own, stands at the crossroads of fashion, culture, and innovation. Founded by the iconic Canadian rapper Drake alongside ...

6. www.businessoffashion.com › articles › mediaThe Rise of Drake’s OVO Label | BoF - The Business of Fashion

   www.businessoffashion.com › articles › media

   The opening of OVO's London boutique in November 2017 drew a line of 400 people. Plenty of musicians and actors lend their names and famous faces to lines of apparel and trinkets.

7. www.story.capetown › blogs › newsOctober’s Very Own clothing label OVO – Story Cape Town

   www.story.capetown › blogs › news

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   Nov 17, 2023 · In 2012, coinciding with Drake's 26th birthday, an OVO online store was appropriately launched. Later that December, NYC's Nepenthes store introduced "No New Friends" merchandise and an OVO hoodie design that remains available to this day. The majority of OVO clothing aligns with Drake's established black-and-gold aesthetic.

8. www.grailed.com › drycleanonly › octobers-very-ownStarted From The Bottom: The Rise Of October's Very Own, The ...

   www.grailed.com › drycleanonly › octobers-very-own

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   Nov 16, 2016 · No strangers to dominating the holiday season, OVO finally unleashed its first ever women's collection at their Toronto on November 21st, 2015. The capsule, made in an entirely black and gold palette, consisted of leggings, tops, hoodies and T-shirt dresses.

9. www.on3.com › os › newsDrake's OVO releasing new college apparel collection with ...

   www.on3.com › os › news

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   Apr 2, 2024 · OVO first released its collection of licensed collegiate merchandise back in September. Now it is returning to the space with an updated list of schools. In a social media post released on Tuesday afternoon, the brand announced the second collection will be dropping on April 5. The OVO owl will be featured on each piece of clothing.