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      • The name change was deliberate; Earl preferred the term "styling" and brought it in vogue. The new term was just the beginning. Earl determined to change the appearance of the automobile. He wanted a car to look smooth, so he blended its conspicuous components--such as headlights and fenders--into the main body.
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  2. Nov 11, 2022 · It's only fitting that when J.W. Earl changed the name of his business to Earl Automotive Works, Harley took to it like a duck to water. Photo: General Motors. It's said that the...

    • Why did Harley Earl change his name to Earl Automotive Works?1
    • Why did Harley Earl change his name to Earl Automotive Works?2
    • Why did Harley Earl change his name to Earl Automotive Works?3
    • Why did Harley Earl change his name to Earl Automotive Works?4
    • Why did Harley Earl change his name to Earl Automotive Works?5
  3. Nov 15, 2023 · Earl was 34 years old at the time. Thirteen years later, in 1940, Earl was named as the first Vice President of Styling at General Motors. Earl retired in 1958 and died in 1969. Harley Earl with the “Damsels of Design” with the GM Tech Center’s stainless-steel water tower in the background. Dick Ruzzin.

  4. May 4, 2015 · By 1910, J.W. had changed the name of his company to the Earl Automobile Works. The Earl coachworks became significant not so much for their famous customers or the cars they produced but because this was where J.W.'s son, Harley J. Earl, began his career.

    • Why did Harley Earl change his name to Earl Automotive Works?1
    • Why did Harley Earl change his name to Earl Automotive Works?2
    • Why did Harley Earl change his name to Earl Automotive Works?3
    • Why did Harley Earl change his name to Earl Automotive Works?4
    • Why did Harley Earl change his name to Earl Automotive Works?5
  5. About R. EarlHARLEY EARL. In 1889, Richard's great-grandfather Jacob W. Earl established the Earl Carriage Works (re-branded Earl Automobile Works in 1908). “ Car Design is the modern soul of America's auto capital. It's also the icing on the cake of Harley Earl’s career and one of the brightest candles is Corvette .”.

  6. Dec 9, 2021 · Given the success of the LaSalle, General Motors president Alfred P. Sloan created the "Art and Colour Section" at GM, naming Harley Earl the sections first director and shipping him out to Detroit. Advertisement. Harley Earl - GM Designer Extraordinaire. Watch on. The Start of Style.

  7. Feb 10, 2022 · Harley Early got his start in automotive design in his father’s workshop. J.W. Earl had founded Earl Carriage Works in California in 1889 and transitioned to automotive coachbuilding in 1908 (renaming the business Earl Automotive Works). There, Harley worked while attending Stanford University.

  8. Jul 1, 2005 · Harley Earl’s father established the Earl Carriage-Works in 1908, but two years later renamed the venture Earl Automobile Works to reflect the transition from horse-drawn to motorized vehicles. His business involved customizing cars for film stars and building chariots for use in films.

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