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In the middle ‘60s, Mobil decided to start a renewal program to globally boost the company’s image. The intent was to have a uniform profile in all countries, to immediately identify Mobil’s products.
Jan 6, 2020 · Long story short: Mobile Oil has changed it’s name many times and bought out several other oil companies. They kept the red winged horse logo from a long ago acquisition. Full explanation: The Pegasus was the trademark of subsidiary oil company out of South Africa.
Apr 16, 2020 · The Pegasus trademark representing speed and power came to the United States when Vacuum Oil merged with Socony in 1931 to expand the product lineup to include Pegasus Spirits and Mobilgas; later simplified to Mobil.
Dec 22, 2016 · A logo of the Vacuum Oil Company of the later Socony Vacuum was the winged horse of ancient mythology, Pegasus. The two companies merged in 1931 to become the Socony Vacuum Company. The familiar flying red horse was trademarked and began to be used on Mobilgas products.
Jul 23, 2022 · The red Pegasus grew to even greater prominence in the year 1934, when, following the merger of Vacuum Oil and Standard Oil, a massive, rotating, red-neon sign of the Pegasus was erected atop...
“ Pegasus, Mobil’s famed red flying horse symbol, has been flying his way out of mythology books and into people’s everyday lives for years. If you’ve ever wondered how a winged red steed came to be a symbol for Mobil, here’s the story. Roots in Ancient Greece Since ancient times, Pegasus has been a symbol of power and speed.
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Why did Mobil 'Pegasus' start a renewal program?
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Who trademarked the Pegasus?
Mar 1, 2024 · The Mobil logo, with its bold red lettering and flying Pegasus, has become a recognizable symbol worldwide. In this article, we will delve into the meaning, history, design influences, and evolution of the Mobil logo, uncovering the secrets that lie behind this captivating emblem.
