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- Amazon reviews bridge the gap between the author’s intent and the reader’s expectations. They serve as a platform for honest, transparent communication about the product, helping future buyers make informed decisions.
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For instance: In a data sample from Amazon, just 4.8 percent of reviews with a verified purchase were rated one star, whereas 59 percent had five stars, according to a study published in 2014...
Sep 17, 2018 · Amazon's product pages are infested with hundreds and sometimes thousands of deceptive reviews, and the schemes are getting so sophisticated that the retailer can't keep up.
Jun 7, 2019 · Who are these people who write thousands of Amazon product reviews? They don’t get paid, but they do get tons of free stuff.
- Luke Winkie
Jul 10, 2018 · Recent research has shown that close to 95% of online shoppers consider reviews before making a purchase, and having even a few reviews can increase sales conversion by 270% over a product with no reviews.
- For Trustworthy Guidance
- Finding Product Specifics
- Reading Customer Experiences
- Sizing Up Business Reputation
- Assessing Review Responses
We live in a world of information. Advertising is everywhere and answers are available at your fingertips. It’s easy to access information – but it’s not always easy to know whether it can be trusted. Reviews, however, are a well-known trusted source for consumersin an ever-expanding pool of online information. And because the internet has also inc...
Did you know that reviews can sometimes sell your products and services better than you can? Reviews can shed light on specifics that customers want to know – and that information can be a customer’s selling point. The research checks out, as 82% of consumers report that a review’s content had convinced them to make a purchase. These small but impo...
Experiences reign supreme in today’s world. It’s no longer marketing that sells vacations or restaurant bookings, for example, but the stories told by customers who have experienced them first-hand – including all the niceties and nuances customers love to hear about. And the same applies to products and services. Reviews tell stories that can insp...
Online reputation is everything for businesses nowadays. And the fact is, it’s a business’s online reviews that serve as a prominent banner of reliability and credibility. And since reviews dish up honest customer opinions, customers look to them for insights on how a business treats, accommodates, and values customers from the first point of inter...
It’s true: consumers, as much as 89% of them, read the review responses of businesses. This factors into online reputation management and can reflect badly on a business if a customer sees that it doesn’t respond to any of its reviews. In fact, a consumer review surveyfound that 89% of consumers are “highly” or “fairly likely” to use a business tha...
Why are Amazon reviews so important for sellers? Is it worth it to buy fake reviews? Analysis of the impact of product reviews and other factors that affect your sales.
Feb 26, 2024 · From kettlebells to rubber duckies, meet regular people who act as “Amazon influencers” reviewing everything they own.
