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  1. The Reno History Gallery utilizes the Historical Society’s collections to highlight five themes about how Reno became the Biggest Little City in the World. When the first white men passed through this area in the 1840s, the land along the Truckee River was inhabited by Washoe and Paiute peoples. In the late 1840s and 1850s, thousands of ...

    • Did Reno have a marquee name?1
    • Did Reno have a marquee name?2
    • Did Reno have a marquee name?3
    • Did Reno have a marquee name?4
    • Did Reno have a marquee name?5
  2. Aug 1, 2017 · The phrase wasn’t about size so much as attitude. Our communities, they were saying, might be small, but they were big in vision, pride, and opportunities. Local businessmen promoted Reno as “The Biggest Little City on the Map” in the summer of 1910, when the heavyweight prizefighting championship between Jack Johnson and Jim Jeffries ...

    • Alicia Barber
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  4. Mar 14, 2017 · Slogan for Reno is selected today. "Biggest Little City in the World" Is Decided Best By Judges of Contest. "Reno, the Biggest Little City in the World." This phrase has been selected by the ...

  5. But the slogan wasn’t without controversy. More: How Reno ended up with 3.1 arches in 90 years Mayor: Please don’t submit ‘Biggest Little City’ Though the nickname is now synonymous with ...

    • Argenta Or Reno?
    • Auction Awaited
    • Auction Day, May 9
    • Following The Auction

    The name Argenta was selected for the new town, offered by Crocker’s brother because of the importance of the Comstock Lode’s mines. Sanguine Nevadans predicted that Argenta would soon become the largest city between San Francisco and the Missouri River. Washoe City’s Eastern Slope newspaper wished the new town well, and that “no autumn frosts woul...

    On May 8, hundreds of individuals lured by newspaper advertisements had hastened to the area, all desirous of securing choice lots when the sale would begin. From Virginia City, Carson City and as far away as San Francisco, would-be bidders came in rickety old wagons, fancy buggies, buckboards and stage coaches, and on horseback and on foot — in an...

    Reno would come of age when the railroad began to auction off lots at 3 p.m., Saturday, May 9. Small fields of grain and clumps of sagebrush covered the town site, which had a uniform slope to the Truckee River to the south. Railroad agent D. H. Haskill addressed the eager assemblage of 1,000 or more buyers who had come for the land sale. He congra...

    A few individuals who bought lots at the auction unpacked their wagonloads of lumber on their purchase that very evening. Reno had made the map! Only a week after the auction Reno acquired a post office, and on Independence Day the Reno Crescent began weekly publication. It was soon supplanted by the Nevada State Journal and the Reno Evening Gazett...

    • Stanley Paher
  6. G.A. Burns of Sacramento ultimately won with “The Biggest Little City in the World,” and those words were famously lit up on the Reno Arch and inaugurated on June 25, 1929. However, our “biggest little” infatuation started much earlier than that. A reporter penned Reno as the “Biggest Little City on the Pacific Coast” as early as 1901.

  7. Reno Arch. 345 N Virginia Street, Reno, NV 89501. (775) 827-7600. Visit Website. Ready to get to know the Biggest Little City in the World one flashing bulb at a time? There’s no better first stop than the iconic Reno Arch. Situated in the heart of downtown Reno at Virginia Street and Commercial row, visitors will find the third iteration of ...

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